Safe Harbor in Choppy Waters: Hotels Resilient in Volatile Market

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The hotel industry has had a remarkable recovery in the post-COVID era, marked by strong fundamentals, limited supply and increased capital inflows, making it an attractive investment option.

Peachtree Group CEO Greg Friedman sat down with Bryan Younge, executive vice president at Newmark to discuss this remarkable recover and where the market is today. Bryan heads the hospitality practice group at Newmark and is a leading commercial real estate advisor. Below is a recap of his expert analysis and insights.

Listen to Peachtree's discussion with Bryan Younge, EVP Newmark here.

 

Hotel Industry Comeback

The industry witnessed an unprecedented come back after the pandemic. 

 

Limited New Hotel Supply: Limited new hotel supply coinciding with high travel demand creates a favorable scenario for the existing hotel inventory to capitalize on the surging interest.

 

Investment Attractiveness: The hotel sector's resilience has increased its appeal as an investment vehicle, offering substantial returns. This is reflected in the significant capital and dry powder ready for investment in this sector.

 

Macro Challenges: Despite its success, the industry faces challenges like staffing shortages, wage growth and inflation.

 

Hotel Performance – Segment: Closely examined the performance across various segments of the hotel industry, including commercial, group, leisure, and extended stay, as well as different distribution channels. These channels are crucial for predicting occupancy trends and Average Daily Rate (ADR), especially in the current volatile inflationary environment.

 

Key observations include:

  • The group segment, crucial for hotel revenue, experienced a significant decline during the pandemic but has recently fully recovered.
  • Other segments, like online travel agents (OTAs) and FIT (Foreign Independent Travel) and wholesale channel, outperformed group and global distribution     systems (GDS) in terms of recovery.
  • The FIT and wholesale channel had a substantial initial setback but rebounded strongly in spring 2022, reaching levels 70% higher than in 2019.
  • Seasonality patterns, resembling a heartbeat monitor, show three demand spikes in mid-spring, summer, and October, indicating a return to normalcy and     balanced pricing strategies.
  • Overall, the analysis suggests that while larger hotels faced challenges during the pandemic, smaller hotels remained more resilient due to less reliance on group bookings and other factors. 
  • The current trends indicate a recovery and adaptation in the hotel industry's various segments.

 

Predictive Analysis: Discussed methods for predicting future pricing trends in the hotel industry, including analyzing room rates and booking adjustments, the personal savings rate and its impact on the travel sector, and the performance of different hotel market segments and their recovery post-pandemic.

 

Transaction Market: An equilibrium is emerging in the transaction market, with buyers and sellers reaching common ground and avoiding distressed pricing. This indicates a healthy market with growth potential and abundant opportunities. 

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A Critical Recessioin Red Flag is Missing

Peachtree CEO Greg Friedman comments on a recent article by Phil Rosen for Inc. Magazine that examines loan demand despite high interest rates.

Prior to 2022, borrowers enjoyed for over a decade the opportunity to secure loans at near-zero interest rates, a boon that fueled growth and expansion in the commercial real estate market. Today, we see an unprecedented volume of loans maturing in a much higher interest rate environment, with banks reducing exposure to commercial real estate. Despite these conditions, the demand for loans continues to grow.

Historically, a spike in loan demand during higher interest rates would be a warning sign of a looming credit crunch. Yet, defying expectations, recent data suggests a deviation from this pattern, with banks reporting increased lending activity despite maintaining onerous lending standards. This anomaly, combined with moderated inflation, challenges traditional recession indicators. While some analysts cautiously suggest that "this time is different," economic uncertainties persist, posing an interesting question about the underlying market dynamics.

While uncertainties linger, one thing remains clear: the commercial real estate sector faces a pivotal juncture. We are navigating the evolving landscape vigilantly, balancing risk and opportunity in a market shaped by unprecedented forces.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 16, 2024, in response to an Inc magazine article by Phil Rosen titled: A Critical Recession Red Flag is Missing.

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Watch for These Signs of Recession as the Fed Keeps Rates Elevated

Peachtree CEO Greg Friedman comments on a recent article by Richard Berger for Globestreet. The article is a response to the Federal Reserve keeping interest rates steady.

The CPI report earlier this week showed a decrease in U.S. inflation pressures for the first time this year, following a higher-than-anticipated PPI. This might suggest the Fed's sustained efforts to mitigate consumer price pressures are beginning to show results. However, we are still far from reaching 2%, but maybe the Fed is seeing that inflation is finally on a downward trajectory. In my opinion, the Fed will need further data to gather the confidence required for contemplating interest rate cuts.

Today's prolonged high interest rates are dampening activity and risking recession. For the commercial real estate industry, time is of the essence, as we are already in a recession, and I am dimming on the prospect of a rate cut this year.

This persistent inflation significantly challenges the commercial real estate sector, especially with trillions of dollars of debt maturing. Elevated inflation has increased borrowing costs, strained cash flows and impacted property valuations.

Property owners face refinancing at significantly higher rates as debt matures, leading to increased debt service costs and reduced profitability. This strain on cash flows, coupled with higher expenses and lower income, creates a vicious cycle. Property valuations decline as borrowing costs rise, and investors demand higher returns, softening the market. This downward spiral tightens financial constraints, risking defaults and market instability, a situation that requires immediate attention.

Can the Fed get us out of this spiral before a larger meltdown without triggering new economic challenges?

The path forward will likely require a mix of monetary policy adjustments based on economic data and perhaps more targeted fiscal interventions to support vulnerable sectors.

No matter where the market leads, I'm enthusiastic about the opportunities that lie ahead, and our team is fully prepared to tackle the challenges.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 19, 2024, in response to a Globestreet article titled: Watch for These Signs of Recession as the Fed Keeps Rates Elevated.

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Even If the Fed Cuts, the Days of Ultralow Rates Are Over

In anticipation of the Federal Reserve's upcoming announcement on interest rates, and in response to a Wall Street Journal article with this title, Peachtree CEO Greg Friedman comments on the viability of 'extend and pretend.'

"Extend and Pretend"—Just as Hamlet famously questioned, "To be or not to be," we are also on the brink of a crucial revelation. Are we facing a seismic shift with sustained higher interest rates, a largely overlooked issue? How will this shift affect commercial real estate and other asset classes in both the short and long term? Are the public and private sectors ready for what appears to be the inevitable? Today, we face more questions than answers, and indecision is no longer viable in a higher interest rate environment.

Unlike in the past few downturns, such as COVID, the Global Financial Crisis and the dotcom bust, the Fed significantly reduced interest rates, enabling owners of commercial real estate and lenders to easily engage in "Extend and Pretend," even when cash flows were negative or razor-thin, thanks to the exceptionally low interest costs.

Today, we are in a commercial real estate recession showing no signs of abating. The economy boasts considerable strength, driven by a strong job market, and record liquidity is on the sidelines. I do not see the necessary catalysts to revert interest rates to levels seen in previous cycles. Therefore, I don't see “Extend and Pretend” to be an effective strategy and would prepare for more bankruptcies, foreclosures and forced sales as reality sets in that we are in a new rate paradigm or maybe just a return to normalcy that, unfortunately, will be destructive to values, especially to the lower cap rate assets. Ultimately, amidst any market disruption, there will be pivotal opportunities for those with the decisiveness and the liquidity to seize them at the right moment.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 1, 2024, in response to a Wall Street Journal article titled: Even If the Fed Cuts, the Days of ultralow Rates are Over.

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