Lending solutions, reliably executed.

Facilitate your business plan with creative financing solutions from a direct commercial real estate lender.

Financing options, made flexible.

$5.5 billion

in originations

349

origination transactions

Bridge

Amount
$10MM - $100MM
Amortization
Interest Only
Loan To Value
Up to 80%
Loan To Cost
Up to 75%
Term
1 to 5 Years
Purpose
Acquisitions, Recapitalization, Construction Takeout, PIP/Renovation, Conversions, Gap Financing, DIP/Distress/Rescue Capital, Pre-Development
Guarantees
Recourse and Non-Recourse

Construction

Amount
$15MM - $100MM
Amortization
Interest only
Loan To Value
Up to 75%
Loan To Cost
Up to 75%
Term
2 to 5 Years
Purpose
Ground Up Construction, Acquisition & Horizontal Dev, NNN
Guarantees
Recourse and Non-Recourse

Mezzanine

Amount
$3MM - $20MM
Amortization
Interest only or matched to senior
Loan To Value
Up to 85%
Loan To Cost
Up to 85%
Term
Matched to senior loan
Purpose
Acquisitions, Recapitalization, Construction Takeout, PIP/Renovation, Conversions, Gap Financing, DIP/Distress/Rescue Capital, Predevelopment
Guarantees
Recourse and Non-Recourse

Preferred Equity

Amount
$3MM - $20MM
Amortization
N/A
Loan To Value
Up to 95%
Loan To Cost
Up to 95%
Term
NA
Purpose
Acquisition Recapitalization, PIP/Renovation/Rescue Capital, CMBS, Loan Assumption, Partner Buyout
Guarantees
N/A

CPACE/Retro CPACE

Amount
$1MM - $100MM
Amortization
Up to 30 Years
Loan To Value
Up to 35%
Loan To Cost
Up to 50%
Term
Up to 30 Years
Purpose
New Construction, Value-Add, Retroactive
Guarantees
Non-recourse and flexible prepayment

NNN

Amount
$2MM - $100MM
Amortization
Interest Only
Loan To Value
Up to 80% Finished Value
Loan To Cost
Up to 100%
Term
Up to 2 Years
Purpose
New Construction, Retail, Medical, Industrial
Guarantees
Recourse and Non-recourse

Permanent

Amount
$10MM - $100MM
Amortization
Interest only
Loan To Value
Up to 65%
Loan To Cost
Up to 65%
Term
5 to 10 years
Purpose
Acquisitions and Refinances (other scenarios considered)
Guarantees
Recourse and Non-Recourse

Sponsor testimonials.

See what Peachtree Group’s sponsors have to say about their experiences with us.

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"Working with the Peachtree Group team was a pleasure! Our firm has a lot of experience in commercial real estate and we have worked with many different financing structures and groups over the years. The team was very knowledgeable and professional in every way. This experience created a level of trust and respect that will lead to more business together."

Danny Aderholt
President
Century Equities

"You can trust Peachtree Group to close your deals. We were ready to close within 2 weeks on our first hotel acquisition when our initial lender pulled out unexpectedly. Throughout the process the initial lender kept raising the requirements such as increasing the interest rate and lowering the LTV due to the size of the PIP. We reached out to Peachtree Group and they worked diligently to structure a capital solution that worked for us, and we were able to acquire the hotel 3 weeks later. The entire team demonstrated a high level of integrity and they were a pleasure to work with during this stressful situation. We would absolutely use Peachtree Group again."

Tracy Prigmore
Managing Partner
TLTsolutions

"Working with Peachtree Group on a construction loan for a Home2 Suites has been a pleasure. Peachtree Group produces clever, unique and innovative solutions to financing. They understand the borrower’s needs and work hard to create great lending options. The entire process was smooth and I look forward to working with Peachtree Group on future projects."

Amar Patel
Principle
Lakeview Hospitality

"We want to thank everyone at Peachtree Group for being such a great capital partner to our Houston-based company, American Liberty Hospitality. Peachtree Group’s depth of experience in the hotel industry sets you apart from many competitors in your field. In our 44 years of developing, owning and managing hotels, you are the most knowledgeable capital group that we have every had the pleasure of working with."

Nick Massad Jr.
President & CEO
American Liberty Hospitality

"We have used Peachtree Group on several of our transactions. They are timely and knowledgeable and understand that time is of the essence in executing commercial transactions."

Azim Saju
Managing Member
HDG Hotels

"We have worked with Peachtree Group for over 5 years and have always had positive experiences. During this time, we have closed three loans with Peachtree Group, all complex, challenging and unique. They are proactive in their work, pay attention to details, while keeping sensitivity to timelines. All our deals were handled with diligence, care and utmost professionalism. More than anything they are wonderful people and we really enjoy working with them."

Guneet Bajwa
Managing Principal
Presidio Companies

"We have had a very positive experience working with Peachtree Group on the acquisition of our Doubletree Hotel downtown Atlanta. Peachtree Group provided preferred equity and worked closing with us to provide Seller with the surety of closing that they needed to go under contract with us. Since closing, we have found Peachtree Group to be professional and collaborative in our interactions as we have worked through our significant renovation and repositioning of the asset."

David Marvin
President & Founder
Legacy Ventures

"We had the opportunity to close a bridge loan with Peachtree Group in 2018 on our new Hilton Garden Inn Wesley Chapel. Throughout the process, the entire team provided professional support and guidance to ensure an on time closing. Their experience and business knowledge of our industry allowed for a smooth process. We highly recommend Peachtree Group and look forward to our next opportunity to work together."

Art Borowski
Chief Financial Officer
Emerald Hospitality Associates, Inc.

"We had an auction.com deal which we had to close quick and Peachtree Group went above and beyond to get the deal done. It was a pleasure working with Peachtree Group and will work with them again in the future."

Vic Patel
President
AU Hospitality

"We had a great experience working with Peachtree Group to close the construction financing on our latest hospitality project. As our needs evolved through underwriting they were very flexible and accommodated the structure we needed to comply with the requirements of our equity investors. Peachtree Group acted as tremendous partners throughout the process and we will definitely look to them for our financing needs again in the future."

Terry Bynum
COO
Doradus Partners

"We had a great experience with Peachtree Group due to their knowledge of the hotel industry. I look forward to future lending with Peachtree Group."

Kush Nathu
Ram Hotels

"We at Impact Properties have had the pleasure of working with the team at Peachtree Group for many years. During that time, they have provided over $50MM in debt financing for our portfolio. Their industry knowledge and years of experience enable them to find creative financing solutions for any situation. In addition to their industry expertise, their relationship and customer focus is one of their strongest traits. Throughout the process from origination to closing they have been strong partners, and find innovative solutions to structure around significant issues. This creative thinking and certainty of execution has benefited their borrowers, and made us confident that once we begin a transaction with Peachtree Group it will come to a successful closing. Above all, we respect the Peachtree Group team as trustworthy partners focused on their clients and their needs."

Dilip Kanii & Kish Kanji
Impact Properties, Tampa, Florida

"The team at Peachtree Group was tremendous in assisting me with acquiring an asset that required an out of the box capital solution. They are my first stop in the process of executing new projects. Peachtree Group is arguable the most sophisticated and experience hotel lending team in the country."

Chris Hagee
CEO & Founder
Hagee Hospitality Group

"Peachtree Group provided a construction loan for one of our Home2 Suites, and we look forward to future deals with them as well. It is a pleasure working with a lender that understands all facets of the hotel industry and the intricacies that arise."

Tom Roberts
Roberts Group

"Peach State Hospitality has had exceptional experiences with Peachtree Group over the years. Their continued efforts in providing industry leading financing options have been vital to our company’s growth. Furthermore, their ability to be mindful of timelines and execute accordingly have been of great value to us. The relationship we have developed over the two deals we have closed has laid a great foundation for future business. The team at Peachtree Group is committed, reliable, and flexible when needed and we would recommend them to anyone with hospitality financing needs."

Danny Patel
Peach State Hospitality

"Peachtree Group has been my primary investment vehicle for the past 5 years. The management team has always been engaging, responsive, trusting and investor focused. I look forward to executing more deals in the future."

Pete Patel
Cambridge Hotel Group

"Lexington Hospitality had an excellent experience working with Peachtree Group on the financing of our Aloft in downtown Columbia. We were very impressed with the entire team’s reliability, professionalism and honesty. They have the ability to think out of the box and close complex deals. We are currently working with them on other projects and strongly recommend Peachtree Group."

Raj Champaneri
COO
Lexington Hospitality

"It has been my privilege to work with Peachtree Group since their inception and with the principals for several years prior. I have always found them to be professional, reliable and a completely honest and “go to” group for our capital needs. Their innovative and can-do approach to lending solutions has made them an invaluable partner in our development program."

Billy Brown
CEO
LodgeCap

"In all my time in the hospitality business I have never had such a seamless and smooth loan transaction. Peachtree Group team’s dedication and attention to getting the transaction closed on time was unsurpassed. They committed to it upfront and got it done. I look forward to working with them on my next deal."

James Flagg
Ocean Park Hotels

"I’ve enjoyed closing many transactions with Peachtree Group over the last five years. Peachtree Group has an extremely experienced team of professionals with over 100 years of experience in the “niche” hospitality lending industry and it shows during the entire process. Their ability to structure highly complicated transactions are second to none. What truly sets them apart from competitors is their professionalism, attention to detail and ability to make adjustments when curve balls are thrown their way. I would highly recommend Peachtree Group to anyone who is considering them for their hospitality related financing needs and looking forward to closing more deals in the future."

Tim Moore
NT Capital LLC

"I want to thank each member of the Peachtree Group team for all of the hard work and dedication with re-financing my Hampton Inn & Suites & La Quinta Inn & Suites in Aberdeen, MD. Peachtree Group moved quickly to take advantage of the opportunity and worked diligently to close the transaction under a tight timeline. The result of this transaction is a great outcome for Crossroads Hospitality Inc and Megha Inc. Your firm is a first class organization."

Sonny Patel
Crossroads Hospitality

"I met Peachtree Group two years ago through our CFO when Innisfree Hotels was the victim of a broken deal with another capital company two weeks before closing. We had deadlines for opening our $45MM beachfront hotel for the season. Peachtree Group came through with just a few weeks of intense DD and we met our deadlines for opening. The professionals at Peachtree Group understand the macro and micro levels of complex projects and deliver what they say. Now two years later and after another $84MM in additional projects, we have grown Innisfree Hotels through some top tier products in high barrier to entry markets thanks to Peachtree Group."

Julian MacQueen
Founder and CEO
Innisfree Hotels

"HOS Management has now closed 2 deals with Peachtree Group and the experience has been great. They’re knowledge of the industry and their experience on the hospitality side has allowed our company to get deals done quickly. The entire team has been very responsive, thorough, and more importantly understand the business."

Kris Patel
HOS Management / Development

"Closing a loan with Peachtree Group was an extremely smooth and efficient process. Their team is well versed in mezzanine Loans which in conjunction with their hospitality background allowed for an intricate financing process to become proficient. The entire team is a pleasure to work with and we look forward to working with Peachtree Group on future projects."

NIKESH SHAH
President
Southern Hospitality MGMT & Development

"At EPELBOIM, we had the great opportunity to work with the Peachtree Group team for a construction loan on our EVEN Hotel Atlanta. Greg Friedman and Michael Harper, in particular, were highly professional and sophisticated development partners. In addition, the entire Peachtree Group team resolved any issues that arose during construction efficiently and timely. They are an outstanding lender."

Noel Epelboim
CEO - President
Epelboim

"Construction financing is challenging in today’s market.  While CPACE has proven to be a cost-effective use of capital, it’s difficult to find senior lenders that will consent to the CPACE loan. Peachtree Group provided a seamless execution on both first mortgage and CPACE financing that allowed me to execute on my development plans for both a Courtyard by Marriott and a Tru by Hilton. Utilizing Peachtree Group for both pieces of the capital stack created great efficiencies and made the underwriting and closing process easy."

Rohit Ranchhod
President/CEO
American Hospitality Services

"Peachtree Group was the obvious choice for us based on our shared level of mutual trust and respect. Combined with their desire for a win-win in every situation, we knew that Peachtree Group would provide creative solutions that would get our hotel over the finish line."

Nick Massad III
Vice President Development
American Liberty Hospitality

"We set very aggressive growth goals for our company but were in need of additional equity to accomplish them. Fortunately, Peachtree Group had faith in our development and operational track records and worked with us to provide preferred equity that solved our capital needs. The Peachtree Group team is extremely knowledgeable about providing gap financing that has allowed us to significantly increase our presence in the New York tri-state area by adding five new hotels to our portfolio, as well as an AC in the San Diego’s Gas Lamp District."

Brad Honigfeld
CEO
Briad Group

"Peachtree Group understood our short closing timeline and dedicated several members of their team for a smooth process.  It took little time to get their hospitality team up to speed with our vision and onsite to fully vet the property and the hotel market.  The Peachtree Group closing team was extremely knowledgeable and was willing to get creative with all parties when needed.  We’re looking forward to pursuing future deals with their team."

Daniel Pinheiro
Chief Business Development Officer
Braintree Group

"We were referred to Peachtree Group by some of our investors, who had successfully worked with their team on other projects.  From inception to closing to actual servicing, the Peachtree Group team has been extremely professional, thorough, and accommodating in meeting our ongoing needs.  Peachtree Group has been an excellent partner for BlueStar Studios and their guidance and expertise has been a tremendous help to our business."

Mark Parkman
Managing Partner
BlueStar Studios

"In all my time in the hospitality business I have never had such a seamless and smooth loan transaction.  Peachtree Group's dedication and attention to getting the transaction closed on time was unsurpassed. Peachtree Group committed to it upfront and got it done.  I look forward to working with them on my next deal."

Jim Flagg

"Ethan Capital had a very positive experience with our loan closing with Peachtree Group. The team there was patient and helpful with navigating us on our first CPACE loan and the closing helped us complete our project. We would highly recommend working with Peachtree Group."

Alan Wu
Ethan Capital

"Working with Peachtree Group on a construction loan for a Home2 Suites has been a pleasure.  Peachtree Group produces clever, unique and innovative solutions to financing. They understand the borrower's needs and work hard to create great lending options. The entire process was smooth and I look forward to working with Peachtree Group on future projects. "

Amar Patel

"Peachtree Group was a true partner as we worked through the closing process on our loan – their intimate familiarity with the hospitality asset class was vital in the closing process, as they understood what we were trying to achieve with the financing and were able to tailor the loan’s structure to meet those objectives. The loan was closed during a time of dislocation in the capital markets, and despite this backdrop they closed efficiently and without surprises. I would absolutely recommend Peachtree Group to other hotel owners in need to debt capital from a financing partner who has a first-hand understanding of the business."

Jordan Scheiman
Managing Director
Highline Hospitality

"Engaging the Peachtree Group team to close the Downtown Austin Cambria Hotel and Limestone Rooftop construction loan was seamless and allowed us to break ground and start construction in a timely matter. We look forward to working with the Peachtree Group on our future hospitality developments."

Andrew Wood
Principle
Stratus Development Partners

"We have closed two loans with the Peachtree Group and our experiences with them couldn’t have been more positive. Great business starts with great people and the team of professionals we’ve dealt with at Peachtree Group are top notch. Knowledgeable, informative, and always diligently working towards the betterment of your deal with a cooperative team approach. We sincerely look forward to our next deal with Peachtree Group."

Dennis Cavallari
Cavallari Group

"Working with the Peachtree Group was one of the smoothest transaction processes I have experienced in my years of doing Commercial Real Estate. Our closing was expedient and extremely friendly, despite it being a complex transaction involving numerous stakeholders. Where most lenders would have overcomplicated things, Peachtree Group was able to step in and quickly wrap their heads around the execution. Their team was professional, well organized, and enthusiastic about getting things across the finish line as quickly as possible, and the administration of our loan in the time since has been stellar."

Kenyon Burnham
KDM Development

"In all our dealings with Peachtree Group we found their people to be exceptionally knowledgeable and responsive.  "

Danny C. Aderholt
President
Century Equities, Inc.

"I want to take a few moments to express our appreciation for the professionalism of the Peachtree Group team.  When we are approached you your competitors, we tell them they are second in line behind Peachtree Group.  To date, you have been our only CPACE provider. Our reason is simple, Peachtree Group delivers. They do so consistently, with professionalism, courtesy and a personal touch that is rare. Your team is outstanding, from Jared Schlosser and his internal team to your attorneys and engineers. "

John Frew
President/CEO
Frew Development Group

"During COVID, we had a lender who was uncomfortable with one of our loans.  The loan had always performed, but it was a small lender, and the loan was large for this lender.  We started learning about CPACE loans and started working with Jared Schlosser at Peachtree Group.  Our hotel had been open about two and a half years.  Jarrod told us about “retro CPACE” and it worked out to be a good fit.  The whole process went smoothly and took less than 90 days to Close.  It was truly a “win” for us during a very difficult time.”"

Don Howard
H&W Management Company

"We were pleased to have the opportunity to work with the Peachtree Group on the bridge refinancing of our Hampton Inn.  During the process, we found the team at Peachtree Group to be practical in their approach which facilitated our on-schedule loan closing.  Our experience with the loan servicing team has also been excellent."

Stephen Field
LaGuardia Express

"As Trilogy began pivoting its core BTR business into Land Development, we needed an experienced lender with a wide array of structuring experience.  Given our previous relationship, it was an obvious decision to work with the Peachtree Group team to close on our first land bank loan.  The origination and closing teams provided a seamless transition from term sheet to closing, and best of all, no surprises!  We look forward to working with Peachtree Group on many more loans in the future."

Jason Joseph
CEO/ Managing Partner
Trilogy Investment Company

“Jared Schlosser and the team at Peachtree Group have been great to work with year over year whether in a bind or just need to bridge the gap on a project. They always do what they say they are going to do, and they get it done quickly. I will continue to use them repeatedly when conventional financing means are not available, or I need a quick close.”

Billy Gilchrist
Chief Financial & Investment Officer
ARK Holdings

“We’ve closed two PACE hotel construction loans with Peachtree and on both occasions enjoyed a very smooth closing process which was characterized by clear and consistent communication and meeting or beating all deadlines. In both cases they were pencils-down and ready to close long before the senior lender was, despite the complexity of PACE lending. I cannot recommend Peachtree strongly enough for all of your PACE lending needs.”

Joe Haupt
C.E.O./President

“Peachtree team was very prudent, professional, customer friendly and hardworking in getting us to the finish line for this complicated transaction. All our concerns were addressed and resolved. Keegan was successful in providing us the comfort and confidence from term sheet to closing and funding. We will definitely keep this in mind for future transactions with Peachtree.”

Michael Nguyen
Chief Financial Officer
Baxter Hotel Group, Inc.

Peachtree news and insights.

In The News
Credit
5 min read

Commercial Mortgage Alert: Peachtree Group Backs Multifamily Project

Green Street News: The developer of an apartment complex in northwest Washington state has lined up $57.5 million of senior debt from Peachtree Group, including $29 million of commercial Property Assessed Clean Energy financing.

This article is republished with permission from Green Street News.

CAD image Harrington CPACE deal

The developer of an apartment complex in northwest Washington state has lined up $57.5 million of senior debt from Peachtree Group, including $29 million of commercial Property Assessed Clean Energy financing.

Grandview North is on track to complete the 350-unit Harrington Place, in Ferndale, by January 2026. Atlanta-based Peachtree funded $13 million of the debt at closing on Jan. 28.

The fixed-rate C-PACE loan has a 30-year term. The rest of the senior financing package, brokered by CapNorth, was structured as a $28.5 million, floating-rate construction loan with an initial term of 18 months, plus extension options.

As part of the deal, the term of an outstanding $20 million mezzanine loan from Hickory CRE Lending was adjusted to match that of the Peachtree floater. The project is expected to cost $90 million, which pegs the overall loan-to-cost ratio at roughly 86%.

New York-based Hickory originated its fully funded subordinate loan as part of a $77 million debt package that Arlington, Wash.-based Grandview lined up in April 2023. The package also included a $57 million senior-debt commitment from Bayview Asset Management of Coral Gables, Fla. Bayview’s portion, which never funded because construction was postponed due to permitting delays, was split between a $45 million construction loan from its Oceanview Life and Annuity affiliate and $12 million of C-PACE financing from its Bayview PACE unit.

Developers can use C-PACE loans, which are repaid via assessments collected with property taxes, to help finance commercial buildings that meet certain standards for energy efficiency and sustainability. For its part, Peachtree offers borrowers debt throughout the capital stack by providing such financing in conjunction with traditional construction and bridge loans, president Daniel Siegel said.

Harrington Place will comprise 11 buildings on an 18-acre site that Grandview has owned since late 2020. The 101 studios and 150 one-bedroom, 63 two-bedroom and 36 three-bedroom units will have quartz counters, stainless-steel appliances and full-size washer/dryers.

Amenities will include fitness, game and party rooms, a lounge, a playground, indoor and outdoor athletic courts, and a patio with grills. The property is at 6276 Portal Way, a half-mile west of the Nooksack River and 10 miles northwest of Bellingham, a growing city between Vancouver, Canada, to the north and Seattle to the south.

Image of construction site of Harrington CPACE deal

Press Release
Credit
5 min read

Peachtree Group Deploys $1.6 Billion in 76 transactions

Peachtree Group Deploys $1.6 Billion in 2024, Strengthening its Reach in Private Credit Lending

Peachtree Group Deploys $1.6 Billion in 2024, Strengthening its Reach in Private Credit Lending

ATLANTA (Feb. 10, 2025) – Peachtree Group (“Peachtree”), a diversified commercial real estate investment platform, deployed $1.6 billion in credit transactions in 2024, marking a 54% increase from 2023. This growth highlights Peachtree’s reach in private credit lending and its ability to provide financing solutions across multiple property types, including hospitality, multifamily, industrial and specialty assets.

Founded in 2007, Peachtree has evolved into a vertically integrated investment firm, strengthening its ability to source, underwrite and manage assets. Since 2010, it has played a key role in expanding private credit in commercial real estate, supporting hotels and other commercial real estate sectors. Through strategic growth, the firm has deepen edits leadership and expertise, accelerating expansion in commercial real estate lending.

The majority of Peachtree’s 2024 credit investments were concentrated in the hospitality and multifamily sectors, with $876 million and $392.3 million in transactions completed, respectively. The remaining $297.4 million was strategically deployed across industrial, land, mixed-use, retail, office and single-family residential asset classes, reinforcing Peachtree’s commitment to a diversified lending strategy.

“As we reflect on 2024, we executed a record level of transactions while expanding our lending platform to serve a broader range of commercial real estate asset classes,” said Greg Friedman, CEO and managing principal of Peachtree. “Looking ahead, we expect outsized growth by leveraging our private credit lending programs and launching additional initiatives to address underserved niches in the market.”

Since strengthening its credit team, Peachtree has executed more than $1 billion in commercial real estate transactions, underscoring its reach and execution capabilities in a challenging lending environment.

“With sustained high interest rates, reduced bank lending and $4.5 trillion in U.S. commercial real estate debt maturing by 2028, the need for alternative financing solutions is more critical than ever,” said Daniel Siegel, president and principal, CRE at Peachtree. “At Peachtree, we help borrowers navigate rising capital costs and liquidity constraints by offering flexible financing solutions across multiple asset classes.”

The Mortgage Bankers Association recognized Peachtree as the seventh-largest investor-driven commercial real estate lender in the U.S., further solidifying its position as a top-tier financing partner.

As a direct commercial real estate lender, Peachtree offers a full spectrum of financing solutions, including permanent loans, bridge loans, mezzanine financing, CPACE (Commercial Property-Assessed Clean Energy) loans and preferred equity investments. Expanding its capabilities, Peachtree also launched a Triple Net Lease (NNN) financing program last year to further support sponsors.

In addition to its broad lending platform, Peachtree continues to lead in CPACE financing, setting a record in2024 with 22 transactions totaling $316.6 million. The CPACE team also recently surpassed $1 billion in total transactions—an achievement few companies in the industry can claim—further cementing Peachtree’s position as a leader in structured financing solutions.

“As Peachtree continues to scale its lending platform, it remains committed to providing capital solutions that drive long-term value for borrowers and investors alike,” Friedman added.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support andgrow its investments. For more information, visit www.peachtreegroup.com.

Press Release
Development
5 min read

Peachtree Group Surpasses $2 Billion in Hotel Developments

Peachtree Group announced that the firm surpassed $2 billion in hotel development, bringing its total development portfolio to 48 hotels nationwide.
Header image for press release saying "Peachtree Group Surpasses $2.0 billion in Hotel Developments"

ATLANTA (Feb. 3, 2025) – Peachtree Group (“Peachtree”) announced that the firm surpassed $2 billion in hotel development, bringing its total development portfolio to 48 hotels nationwide.  

Peachtree's development journey began 17 years ago with a $10 million Fairfield Inn project in Alabama, establishing its expertise in hotel development with a focus on suburban, highway and tertiary markets across the Southeast and Midwest.

Today, Peachtree has expanded its reach, solidifying its leadership in hospitality development with projects not only in its traditional markets but also in urban infill locations nationwide. Recent milestones include topping out a beachfront hotel in Gulf Shores, Alabama and breaking ground on a dual-branded project in Uptown Dallas, Texas.

"Our early projects taught us how to build efficiently and effectively, setting the stage for the more complex and impactful developments we're delivering today," said Greg Friedman, managing principal and CEO for Peachtree. "From suburban mainstays to urban landmarks, our team's adaptability and expertise have been the cornerstone of our success."

Showcasing its versatility, Peachtree leverages an experienced underwriting and project management platform to strategically expand its footprint into larger urban infill markets nationwide, collaborating with local development partners and pursuing larger investments.

Recent and ongoing projects include:

  • Embassy Suites, Gulf Shores, Alabama: This beachfront hotel, the largest in the area, recently topped out and is set to open in summer 2025.
  • AC and Moxy Hotel, Uptown Dallas: This 264-room, dual-branded Marriott-branded development broke ground in August 2024 and represents a milestone in urban hospitality development.
  • Tru by Hilton, Huntsville, Alabama: a modern 98-room hotel designed for comfort and convenience, scheduled to open in the fourth quarter of 2025.
Grid of Images of different buildings developed by Peachtree Group

These projects and others under construction span the country and highlight Peachtree's ability to execute across a broad spectrum of hospitality asset types, from limited-service properties to high-rise, amenity-rich hotels. Peachtree has been a strong advocate of the Qualified Opportunity Zone (QOZ) program since its inception, strategically allocating capital to drive economic development and to meet the program’s objective of fostering revitalization and growth in underserved communities. Recent examples of Peachtree's success in QOZ developments include:

  • AC Hotel by Marriott, Sacramento, California: This hotel transformed an underperforming surface parking lot into a signature downtown hotel and was recently awarded one of the city's Best Real Estate Projects for 2024.  
  • Residence Inn by Marriott, San Antonio, Texas: Succeeding an older-generation property, the hotel taking advantage of a premier location near strong demand drivers in a diverse and growing market.
  • The Hampton Inn & Suites Maui, Kahului, Hawaii: A 136-room beachfront property and Kahului’s only branded hotel. Positioned to capture demand from both the cruise ports and the primary airport, it is set to open by the end of March.  

The firm has been one of the most active hotel developers in QOZs, having already opened 10 hotels, with another five under construction  and three in the pipeline in these designated areas.

“Hotels are more than just buildings; they are drivers of economic opportunity, creating local jobs and providing paths to meaningful careers in hospitality. By investing in underserved hospitality markets, we aim to support the growth of neighborhoods and contribute to their development,” Friedman said.

While Peachtree remains committed to its core expertise in suburban, limited-service hotels—exemplified by the Homewood Suites by Hilton project in Louisville, Kentucky—it has also embraced larger, more complex developments in primary markets. These projects reflect Peachtree’s commitment to diversifying its portfolio and creating long-term value.

"Our development strategy is about identifying opportunities where we can leverage our learned expertise and push the boundaries of what we can achieve," Friedman said. "Whether it's suburban efficiency, urban complexity or transformative Opportunity Zone developments, our team continues to deliver exceptional results for our stakeholders."

With a proven track record and a forward-looking approach, Peachtree is poised to continue leading the way in hospitality development. The firm's ability to balance efficiency, innovation and social impact ensures it remains well positioned to meet the evolving demands of the market.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

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