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ATLANTA (January 23, 2025) - The Hamilton Alpharetta, Curio Collection by Hilton, celebrates Dry January with a stylish twist by offering Kin Euphorics in every guest room. This special addition supports the growing number of people focusing on health and wellness, making it easier for guests to stay mindful while enjoying a touch of luxury.
Kin Euphorics, a leader in the non-alcoholic beverage space, uses natural ingredients like adaptogens (herbs that help the body manage stress), nootropics (compounds that enhance cognitive function) and botanicals (plant-derived ingredients with therapeutic properties) to create drinks that help people feel calm or energized.
“Our guests are looking for ways to keep their travel experiences in line with their personal health and wellness goals,” said Amber Edwards, general manager of The Hamilton Alpharetta. “By partnering with Kin Euphorics, we’re excited to provide unique amenities that fit their lifestyle, especially during Dry January and beyond. Whether guests want to relax, boost their creativity or just try something new, Kin Euphorics offers a modern and refreshing alternative.”
This move comes as wellness-focused travel continues to grow, with more people of all ages choosing healthier lifestyles. Over 20% of U.S. adults joined Dry January last year, and the trend continues to gain traction.
“The modern non-alcoholic beverage movement isn’t just about taking alcohol out of traditional cocktails—it’s about creating sophisticated, complex drinks that stand on their own, often with added health benefits,” said Jen Batchelor, CEO and founder of Kin Euphorics.
The Hamilton Alpharetta embraces this desire by offering unique non-alcoholic options that perfectly complement its luxurious atmosphere.
“This shift is driven by changing attitudes, especially among younger generations. Generation Z, set to make up 30% of the workforce by 2025, consumes 20% less alcohol than millennials. Obviously, there is a fundamental change happening, and one we are excited to meet as consumers are not looking for sugary substitutes or compromising choices but refined beverages," Batchelor added.
Located in downtown Alpharetta, The Hamilton, owned by Atlanta-based Peachtree Group, offers a boutique hotel experience with a touch of Southern charm. With Kin Euphorics now available in guest rooms, visitors can enjoy non-alcoholic drinks while relaxing in the hotel’s stylish setting, designed with their well-being in mind. Guests can also find Kin Euphorics at the hotel’s bar and lounge, where bartenders will craft drinks that can be energizing and refreshing.
Peachtree Group, owners and operators of more than 100 hotels across the U.S., is exploring explore the opportunity of featuring Kin Euphorics in its hotel bars. This innovative addition could offer guests a unique and elevated beverage experience, redefining what it means to unwind during their stay.
ABOUT PEACHTREE GROUP
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ABOUT KIN EUPHORICS
Kin Euphorics, is a non-alcoholic, functional beverage, designed using ingredients that nourish the mind and body. Adaptogens to help you manage stress; nootropics to support brain cognition; and spirit-centering botanics to elevate taste. Carefully layering these energy-transforming ingredients help tune your mood and activate the power, energy, and peace that is already in you. In uplifting the world’s oldest social tradition, we honor the original intent of distilled spirits that were as much about improving health as they were about deepening relationships. Kin Euphorics is a plus, not a minus. An approach to living in abundance instead of scarcity. A choice that feels good — an opportunity to create communion over shared drinks and interests, without hurting your mind, body, or soul.
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ATLANTA (Aug. 7, 2024) – Peachtree Group ("Peachtree") today announced that Vickie Callahan has been promoted to president of the firm's hospitality management division. In her new role, Callahan will oversee the company's portfolio of owned and third-party managed hotels, totaling 88 hotels across 27 brands and 11,173 rooms in 23 states and Washington, D.C.
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"Since joining us in 2020 as senior vice president of revenue generation, Vickie has been an invaluable member of our team," said Greg Friedman, managing principal and CEO of Peachtree Group. "Vickie has successfully guided us through the pandemic's challenges with her strategic insights and ability to optimize our hotel revenues. Vickie's leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders."
A 25-plus-year hospitality veteran, Callahan previously held vice-president of revenue management positions with Atrium Hospitality and JQH Hotels. At the latter, she was responsible for developing a multi-branded revenue management platform. Before that, she held various sales, marketing, and revenue management executive committee positions with Starwood Hotels and Resorts, managing all levels of hotels, from boutique all-suite properties and convention hotels to "five diamond" resorts.
Callahan serves on the Marriott Revenue Management Franchise Advisory Board and engages with multiple committees to enhance hotel sales and revenue management disciplines.
"I am excited to lead the thousands of dedicated hospitality team members across Peachtree's coast-to-coast hotel operations and deeply appreciate the confidence placed in me. I am committed to driving growth and maintaining operational excellence to contribute to the organization's overall success," Callahan said.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ATLANTA (Jan. 30, 2024) – Peachtree Group's hospitality management group has been selected to operate the Merrill Hotel, Muscatine, a Tribute Portfolio Hotel in downtown Muscatine, Iowa. The AAA Four-Diamond property comprises 122 guest rooms, a full-service restaurant, nearly 13,000 square feet of flexible meeting and event space, an outdoor terrace overlooking the Mississippi River, a heated indoor saltwater pool, and a fitness center.
Built along the banks of the Mississippi River, the hotel opened in March 2018, offering some of the most luxurious amenities and accommodations in Iowa. The Merrill Hotel's prime location provides convenient access to the city's local restaurants and shops and benefits from the proximity to the Quad Cities - Davenport and Bettendorf in Iowa and Rock Island and Moline/East Moline in Illinois.
"We're truly delighted to have been chosen by Jim and Rebecca Howe to be the hotel's management operator," said Patrick Short, president hospitality management, Peachtree Group. "The Howe family embodies a steadfast dedication to unparalleled hospitality experiences. We will carry on their commitment to excellence by delivering exceptional guest experiences, enhancing and elevating the hotel's reputation while generating results commensurate with this exceptional hotel's status."
Peachtree Group's hospitality management operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 91 hotels across 27 brands with 11,180 rooms in 23 states. The Merrill Hotel, increased Peachtree Group's third-party operations to 28 hotels.
"Embracing an experienced management firm like Peachtree Group signifies a collaborative effort ensuring operational excellence while fostering a partnership geared towards the growth of our hotel, which continues to serve as one of the city's economic foundations," Jim Howe said.
"We take our role as stewards of this incredible hotel seriously, committed to keeping it at the heart of the town's culture and economy. It's a responsibility we embrace with dedication and pride," said Caroline Royster, vice president of business development hospitality management, Peachtree Group.
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. We’ve executed hundreds of investments since inception with a focus on real estate acquisition, development, and lending. Today, we manage billions in equity, augmented by services designed to protect, support, and grow our investments.
Peachtree Group ("Peachtree") announced the acquisition of the 180-room Hilton Garden Inn Denver Tech Center in Denver, Colo. Peachtree's hospitality management team will operate the property.
The seven-story hotel is ideally located in the heart of the Denver Tech Center, one of the Denver MSA's prominent employment hubs and the largest office submarket outside of the Central Business District, with 8.8 million sq. ft. of Class-A space. The area is situated near the intersection of Interstate 25 and Interstate 225, providing direct access to the Denver CBD and Denver International Airport.
The hotel further benefits from its proximity to the under-development Bellview Station, a 50+ acre, transit-oriented, mixed-use development. Upon completion, Bellview Station will comprise 2.2 million sq. ft. of Class-A office, 300,000 sq. ft. of retail; 1,800 high-end residential units and 5.0+ acres of green space. Prominent area employers include Comcast, Oracle, Microsoft, Zoom, Charles Schwab, Fidelity Investments, Newmont Mining and Western Union. The Bellview RTD light rail station provides direct commuter access to Union Station and Denver International Airport.
"We are excited to acquire this premium-branded hotel in a growing submarket with a variety of diverse and stable demand generators," said Michael Bernath, Peachtree's senior vice president, acquisitions. "The Denver economy is well diversified, with the city gaining recognition as a burgeoning tech hub. We believe the expansion of the R-Line, increased connectivity of the area and the completion of the transformative Bellview Station development will continue to make the Denver Tech Center an attractive destination for consumers and corporations alike."
The hotel was last renovated in 2014. Peachtree will make substantial investments in the property, with comprehensive upgrades and enhancements to the entirety of the property, including the exterior, lobby area, bar and lounge, meeting rooms, guestrooms, guest baths, corridors, elevators and stairwells.
"Upon renovation, the hotel will be the newest renovated property in the area and will be positioned to command a significant premium in daily rates," Bernath said.
The Hilton Garden Inn Denver Tech Center marks Peachtree's second hotel in Denver, following its ownership of the Element Denver Park Meadows in Lone Tree.
The financial terms of the transactions were not disclosed.
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. We’ve executed hundreds of investments since inception with a focus on real estate acquisition, development, and lending. Today, we manage billions in equity, augmented by services designed to protect, support, and grow our investments.
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