Peachtree Group Wins Multiple Marriott Select Brands Awards During Ceremony

ATLANTA (July 2, 2024) – Peachtree Group (“Peachtree”) announced that it received multiple Marriott Select Brands (MSB) Awards during this year’s Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando, Fla. The awards recognize hotels that demonstrate outstanding service, innovation and commitment to guest satisfaction.

“These awards are a testament to the exceptional work our hotel associates deliver every day,” said Steve Mackenzie, Peachtree’s senior vice president of operations, hospitality management. “These hotels have consistently excelled in guest and F&B satisfaction, setting a benchmark for unparalleled service, and we are proud to have them as part of the Peachtree family. Additionally, we extend our gratitude to our partners who entrust us with managing their properties. Their collaboration has been instrumental in achieving these accolades, showcasing our shared commitment to superior quality.”

The award winners include:

Platinum Circle

·        SpringHill Suites Lindale, Texas

Gold Circle

·        Fairfield Inn & Suites Gadsden, Alabama

·        SpringHill Suites Dallas Rockwall, Texas

·        TownePlace Suites Dallas Rockwall, Texas

Silver Circle

·        Courtyard by Marriott Indianapolis Plainfield, Indiana

·        SpringHill Suites Vero Beach, Florida

F&B Satisfaction

·        SpringHill Suites Lindale, Texas

“Every recipient of these awards embodies the essence of Peachtree’s mission, showcasing outstanding excellence, strong leadership and a relentless dedication to serving our guests, partners and communities,” said Shara Roddan, vice president of operations, hospitality management.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

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Watch for These Signs of Recession as the Fed Keeps Rates Elevated

Peachtree CEO Greg Friedman comments on a recent article by Richard Berger for Globestreet. The article is a response to the Federal Reserve keeping interest rates steady.

The CPI report earlier this week showed a decrease in U.S. inflation pressures for the first time this year, following a higher-than-anticipated PPI. This might suggest the Fed's sustained efforts to mitigate consumer price pressures are beginning to show results. However, we are still far from reaching 2%, but maybe the Fed is seeing that inflation is finally on a downward trajectory. In my opinion, the Fed will need further data to gather the confidence required for contemplating interest rate cuts.

Today's prolonged high interest rates are dampening activity and risking recession. For the commercial real estate industry, time is of the essence, as we are already in a recession, and I am dimming on the prospect of a rate cut this year.

This persistent inflation significantly challenges the commercial real estate sector, especially with trillions of dollars of debt maturing. Elevated inflation has increased borrowing costs, strained cash flows and impacted property valuations.

Property owners face refinancing at significantly higher rates as debt matures, leading to increased debt service costs and reduced profitability. This strain on cash flows, coupled with higher expenses and lower income, creates a vicious cycle. Property valuations decline as borrowing costs rise, and investors demand higher returns, softening the market. This downward spiral tightens financial constraints, risking defaults and market instability, a situation that requires immediate attention.

Can the Fed get us out of this spiral before a larger meltdown without triggering new economic challenges?

The path forward will likely require a mix of monetary policy adjustments based on economic data and perhaps more targeted fiscal interventions to support vulnerable sectors.

No matter where the market leads, I'm enthusiastic about the opportunities that lie ahead, and our team is fully prepared to tackle the challenges.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 19, 2024, in response to a Globestreet article titled: Watch for These Signs of Recession as the Fed Keeps Rates Elevated.

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Even If the Fed Cuts, the Days of Ultralow Rates Are Over

In anticipation of the Federal Reserve's upcoming announcement on interest rates, and in response to a Wall Street Journal article with this title, Peachtree CEO Greg Friedman comments on the viability of 'extend and pretend.'

"Extend and Pretend"—Just as Hamlet famously questioned, "To be or not to be," we are also on the brink of a crucial revelation. Are we facing a seismic shift with sustained higher interest rates, a largely overlooked issue? How will this shift affect commercial real estate and other asset classes in both the short and long term? Are the public and private sectors ready for what appears to be the inevitable? Today, we face more questions than answers, and indecision is no longer viable in a higher interest rate environment.

Unlike in the past few downturns, such as COVID, the Global Financial Crisis and the dotcom bust, the Fed significantly reduced interest rates, enabling owners of commercial real estate and lenders to easily engage in "Extend and Pretend," even when cash flows were negative or razor-thin, thanks to the exceptionally low interest costs.

Today, we are in a commercial real estate recession showing no signs of abating. The economy boasts considerable strength, driven by a strong job market, and record liquidity is on the sidelines. I do not see the necessary catalysts to revert interest rates to levels seen in previous cycles. Therefore, I don't see “Extend and Pretend” to be an effective strategy and would prepare for more bankruptcies, foreclosures and forced sales as reality sets in that we are in a new rate paradigm or maybe just a return to normalcy that, unfortunately, will be destructive to values, especially to the lower cap rate assets. Ultimately, amidst any market disruption, there will be pivotal opportunities for those with the decisiveness and the liquidity to seize them at the right moment.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 1, 2024, in response to a Wall Street Journal article titled: Even If the Fed Cuts, the Days of ultralow Rates are Over.

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Peachtree Group Awarded Developer of the Year by Hilton

Peachtree Group has been recognized by Hilton as the 2023 Developer of the Year in the Focused Service category. The Hilton Americas Development Awards recognize the achievements of owners, development partners and hotel teams in the Americas across several categories.

ATLANTA, GA April 24, 2024 - Peachtree Group today announced that it has been recognized by Hilton as the 2023 Developer of the Year in the Focused Service category. The Hilton Americas Development Awards recognize the achievements of owners, development partners and hotel teams in the Americas across several categories.

“We are immensely honored to have been named Developer of the Year by Hilton, a distinction that underscores our desire to build outstanding hotels,” said Mitul Patel, principal, Peachtree Group. “This recognition highlights our unwavering commitment to creating exceptional hotels and further strengthens our partnership with Hilton. This award is a testament to our strategic approach to hotel development, which combines identifying great locations, assembling a top-tier team and maintaining a steadfast focus on quality.”

In 2022, Peachtree Group received the Multi-Brand Developer of the Year from Hilton.

These annual awards celebrate the resiliency and commitment of Hilton’s owners and team members who spread the light and warmth of hospitality. For more information about Hilton, visit the company’s newsroom at stories.hilton.com.

About Peachtree Group

Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

Contact:

Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com