ATLANTA (Jan. 30, 2024) – Peachtree Group's hospitality management group has been selected to operate the Merrill Hotel, Muscatine, a Tribute Portfolio Hotel in downtown Muscatine, Iowa. The AAA Four-Diamond property comprises 122 guest rooms, a full-service restaurant, nearly 13,000 square feet of flexible meeting and event space, an outdoor terrace overlooking the Mississippi River, a heated indoor saltwater pool, and a fitness center.
Built along the banks of the Mississippi River, the hotel opened in March 2018, offering some of the most luxurious amenities and accommodations in Iowa. The Merrill Hotel's prime location provides convenient access to the city's local restaurants and shops and benefits from the proximity to the Quad Cities - Davenport and Bettendorf in Iowa and Rock Island and Moline/East Moline in Illinois.
"We're truly delighted to have been chosen by Jim and Rebecca Howe to be the hotel's management operator," said Patrick Short, president hospitality management, Peachtree Group. "The Howe family embodies a steadfast dedication to unparalleled hospitality experiences. We will carry on their commitment to excellence by delivering exceptional guest experiences, enhancing and elevating the hotel's reputation while generating results commensurate with this exceptional hotel's status."
Peachtree Group's hospitality management operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 91 hotels across 27 brands with 11,180 rooms in 23 states. The Merrill Hotel, increased Peachtree Group's third-party operations to 28 hotels.
"Embracing an experienced management firm like Peachtree Group signifies a collaborative effort ensuring operational excellence while fostering a partnership geared towards the growth of our hotel, which continues to serve as one of the city's economic foundations," Jim Howe said.
"We take our role as stewards of this incredible hotel seriously, committed to keeping it at the heart of the town's culture and economy. It's a responsibility we embrace with dedication and pride," said Caroline Royster, vice president of business development hospitality management, Peachtree Group.
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. We’ve executed hundreds of investments since inception with a focus on real estate acquisition, development, and lending. Today, we manage billions in equity, augmented by services designed to protect, support, and grow our investments.
Peachtree GroupExpands Third-Party Hotel Management Business with New Partnership with Group10 Management
14 New HotelsAdded to Portfolio, Exceeding 100 Hotels Under Management
ATLANTA (Nov. 6, 2024) – Peachtree Group (“Peachtree”) has announced a long-term partnership with Southfield, Michigan-based Group 10 Management (“Group 10”), expanding its managed portfolio with 14 new hotels totaling 1,648 rooms. This milestone growth pushes Peachtree's total managed operations beyond 100 hotels and solidifies its position as a leading third-party hotel manager. The properties are primarily Marriott, Hilton and IHG-branded hotels and are predominantly located in themetro Detroit area.
“Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level,” said Vickie Callahan, President of Peachtree’s Hospitality Management Division. “A substantial portion of Peachtree Group’s portfoliois third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences.”
Peachtree’s hospitality management division operates premium-branded, limited-, select- andcompact full-service hotels primarily within the upper-midscale and upscale segments. The division now manages 107 hotels across 27 brands totaling 13,485 rooms in 27 states, including Washington D.C. With the addition of the Group 10 properties, Peachtree’s third-party management portfolio expands to 31 hotels.
Through this partnership, Group 10 will benefit from Peachtree’s extensive expertise in compliance with brand standards, scalable operating efficiencies, skilled talent acquisition, digital and marketing initiatives, renovation expertise and other cost-saving measures across the portfolio.
“Peachtree’s expanded portfolio further emphasizes its dedication to delivering high-quality service and operational excellence for partners and guests across the U.S.,”Callahan added.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ATLANTA (Sept. 3, 2024) – Peachtree Group ("Peachtree") today announced the promotion of Steve Mackenzie to executive vice president of hotel operations in the firm's hospitality management division. In his expanded role, Mackenzie will assume a central role overseeing Peachtree's hotel portfolio financial performance while ensuring franchise procedures, regulations and standards are adhered to while growing company culture and teams.
"Steve has been instrumental in the exceptional growth and results of our hospitality management portfolio over the past six years," said Vickie Callahan, president of Peachtree’s hospitality management division." His leadership will continue to guide the team as we grow our portfolio."
With twenty-five-plus years of hospitality experience, Mackenzie most recently served as area director for Hilton Worldwide, where he provided operational oversight of company-managed properties in Florida, which includes Embassy Suites, Hilton Garden Inn, Homewood and Hamptons. He has held multiple industry operational roles, including vice president of operations with Harris Hotel Group and area general manager with Greenpark Management. He has overseen multiple award-winning Hilton properties, winning such accolades as Full-Service Hotel of the Year, Circle of Excellence, the Lighthouse Award and the Connie.
"Peachtree has an aggressive appetite for growth, and I cannot wait to expand my role and continue to build the brand and the portfolio," Mackenzie said.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
Contact:
Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com
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ATLANTA (Aug. 7, 2024) – Peachtree Group ("Peachtree") today announced that Vickie Callahan has been promoted to president of the firm's hospitality management division. In her new role, Callahan will oversee the company's portfolio of owned and third-party managed hotels, totaling 88 hotels across 27 brands and 11,173 rooms in 23 states and Washington, D.C.
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"Since joining us in 2020 as senior vice president of revenue generation, Vickie has been an invaluable member of our team," said Greg Friedman, managing principal and CEO of Peachtree Group. "Vickie has successfully guided us through the pandemic's challenges with her strategic insights and ability to optimize our hotel revenues. Vickie's leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders."
A 25-plus-year hospitality veteran, Callahan previously held vice-president of revenue management positions with Atrium Hospitality and JQH Hotels. At the latter, she was responsible for developing a multi-branded revenue management platform. Before that, she held various sales, marketing, and revenue management executive committee positions with Starwood Hotels and Resorts, managing all levels of hotels, from boutique all-suite properties and convention hotels to "five diamond" resorts.
Callahan serves on the Marriott Revenue Management Franchise Advisory Board and engages with multiple committees to enhance hotel sales and revenue management disciplines.
"I am excited to lead the thousands of dedicated hospitality team members across Peachtree's coast-to-coast hotel operations and deeply appreciate the confidence placed in me. I am committed to driving growth and maintaining operational excellence to contribute to the organization's overall success," Callahan said.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
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