Brent LeBlanc Tapped to Spearhead Business Development for Peachtree Group

ATLANTA (Sept. 30, 2024) – Peachtree Group (“Peachtree”) is pleased to announce that Brent LeBlanc is now leading the firm's business development efforts across its investment platforms. In his new role as executive vice president, business development, Brent will support Peachtree's efforts to grow and expand its vertically integrated investment platforms. His responsibilities will include focusing on cross-marketing strategies, fostering business development and collaborating closely with the investment teams to drive innovation and capture new opportunities.

With roughly 30 years of hospitality real estate experience, LeBlanc has successfully launched hotel brands and completed complex real estate transactions with the largest hotel operators and developers in the U.S.

"This year, Peachtree surpassed $10 billion in transaction investment value, and we see a tremendous opportunity to grow our business further but realize we need to prioritize our business development efforts to enhance our competitive edge in the market,” said Greg Friedman, Peachtree's managing principal and CEO. “Brent is a long-serving trusted leader and the right person to guide Peachtree's business development forward effectively.”

LeBlanc joined Peachtree in 2012 to lead an aggressive growth strategy to expand Peachtree’s footprint into the western U.S. and strengthen relationships with premium-branded hotels such as Marriott, Hilton, Hyatt andIHG. During that time, LeBlanc participated in more than $4.0 billion in real estate transactions across the enterprise.

"The core of our business development efforts is a strong commitment to innovation and strategic partnerships,” said LeBlanc. “We are dedicated to identifying and capitalizing on new opportunities to ensure the firm's growth and long-term success. By continuously adapting to market trends and fostering a culture of collaboration, we are well-positioned to drive our business forward and achieve outstanding results."

LeBlanc most recently served as executive vice president, capital markets, building and expanding the leadership team for Peachtree's broker-dealer affiliate, Peachtree PC Investors ("PPCI"). He has been instrumental in scaling up PPCI’s capital markets, investor relations and sales efforts and strengthening its financial and compliance operations. Most notably, he brought in Brian Cho as PPCI's president last year, who will continue to oversee all areas of equity capital markets.

"By prioritizing business development, we are positioning ourselves to capitalize on emerging opportunities and navigate the evolving financial landscape," Greg Friedman said.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

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Peachtree Deploys $1.1B in Commercial Real Estate Investments

Peachtree Group, a diversified commercial real estate investment company, announced its credit division has closed $556 million in loan originations of the $1.1 billion the company deployed year-to-date. The remaining $526 million was deployed to acquire five hotels and undertake three new hotel development projects.

Peachtree Group, a diversified commercial real estate investment company, announced its credit division has closed $556 million in loan originations of the $1.1 billion the company deployed year-to-date. The remaining $526 million was deployed to acquire five hotels and undertake three new hotel development projects. The company also opened five hotels that were under construction as of September 2023.

“Commercial real estate owners who have benefited from an extended period of readily available, low-cost capital over the past 15 years are now confronting a new reality,” said Greg Friedman, Peachtree Group’s CEO.

The ability to refinance maturing debt is a growing concern with an estimated $1.9 trillion of U.S. commercial real estate debt maturing before the end of 2026.

“Commercial real estate participants are faced with the pressures of higher capital costs and tighter liquidity in sourcing capital for acquisition, recapitalizations and development strategies,” Friedman said.

Peachtree Group Credit, formerly Stonehill, ranked as the 8th largest U.S. commercial real estate hotel lender by the Mortgage Bankers Association 2022 loan origination rankings. As a direct commercial real estate lender, it offers permanent loans, bridge loans, mezzanine loans, commercial property-asset clean energy (CPACE) financing and preferred equity investments across all commercial real estate sectors, with its origins in the hospitality industry.

Notable credit transactions for hotels completed this year include:

Other commercial real estate sector transactions included:

Today, banks are under regulatory pressure and need to shore up their balance sheets and liquidity positions, causing significant lending restrictions to commercial real estate. This traditional lender disruption further elevates private credit for owners and developers to execute their business plans.

“We are experiencing an uptick in activity, with more than half of the loans that we originated closing within the past 60 days,” said Jared Schlosser, Peachtree Group’s senior vice president, Credit. “We are targeting more than $1.0 billion in originations for 2023 with continued growth into 2024 as we anticipate interest rates to remain elevated and banks to further reduce exposure.”

Peachtree Group’s acquisition division completed five hotel acquisitions with a total of 677 keys.

“Our transaction volume remains on pace as we have historically acquired 10 to15 hotels annually. The overall U.S. transaction market is down year-over-year, primarily due to 2022 being an active year while debt was still relatively affordable debt a wide availability of regional lenders and improving operating fundamentals whereas in 2023, the tightening of the debt capital markets has materially impacted transaction velocity,” said Brian Waldman, Peachtree Group’s CIO. “We have been uniquely positioned to acquire most of the hotels off-market leveraging our deep relationship network to secure these institutional-quality assets. We are also unique among our competitors as we have the ability to be an all-cash buyer, eliminating lending risk and closing quickly.”

Peachtree Group expects market transactions to accelerate through the remainder of the year and continue into 2024.

Year-to-date, Peachtree Group’s development division has closed on three new projects representing $293 million in aggregate value:

  • Embassy Suites – Gulf Shores, Ala. – 257 keys
  • Caption by Hyatt – Nashville, Tenn. – 210 keys
  • AC by Marriott – Detroit, Mich. – 154-keys

In addition, the development team has opened five hotels with a combined development cost of approximately $119 million:

  • Hilton Garden Inn – Florence, Ky. – 123 keys
  • Hilton Garden Inn – Pensacola, Fla.– 102 keys
  • Hampton Inn – Delray Beach, Fla.– 143 keys
  • Hampton Inn and Home2 Suites – Lake Nona, Fla. – 150 Keys (80 Hampton Inn + 70 Home2 Suites)

The development division, which builds hotels on Peachtree Group’s behalf as well as through joint ventures with strategic partners, is expected to break ground prior to year-end on the construction of four more hotels with an aggregate value of $200 million.

CBRE projects new supply growth to average around 1% for the next three years, well below the amount of new supply growth experienced before the COVID-19 pandemic and less than the 2.5% pace of demand growth over the next three years.

“Supply growth of new hotel rooms continues to be hampered by the challenges from the pandemic and has been further impacted today with dislocation in the credit markets,” said Will Woodworth, vice president of investments, development, at Peachtree Group. “We believe supply will continue to be limited for the foreseeable future and have ramped up our development pipeline in response.”

If actual demand growth rates exceed what is forecasted, the hotel market could be facing a hotel room supply shortage.  This would fuel the growth in occupancy rates and compression in room rates.

“Despite headwinds in the broader markets, Peachtree is well-positioned, capitalized and oriented to strategically target the submarkets and demand segments where new hotels rooms, when realized, will flourish,” Woodworth said.

About Peachtree Group

Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at almost $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.