Nicole is responsible for driving topline revenue across Peachtree's portfolio of hotels through development of revenue management and digital leaders and implementation of innovative strategies.

During her career, Nicole has driven commercial strategy for owned and managed portfolios inclusive of limited and full-service properties across the Hilton, Marriott, IHG, and Hyatt landscape. She has extensively partnered with some of the top REITs in the country bringing a key focus on owner relations tailoring communication and strategic roadmaps to fit the goals of 3rd party asset management teams. Nicole’s breadth of experience spans from brand corporate leadership, property level, multi-brand management support, to asset development. This has allowed for a strong history in facilitating team training and development within the core disciples of Sales, Revenue Management, and Digital. Nicole holds a degree in Finance and Advertising from Southern Methodist University's Cox School of Business.