The hotel industry has had a remarkable recovery in the post-COVID era, marked by strong fundamentals, limited supply and increased capital inflows, making it an attractive investment option.
Peachtree Group CEO Greg Friedman sat down with Bryan Younge, executive vice president at Newmark to discuss this remarkable recover and where the market is today. Bryan heads the hospitality practice group at Newmark and is a leading commercial real estate advisor. Below is a recap of his expert analysis and insights.
Listen to Peachtree's discussion with Bryan Younge, EVP Newmark here.
The industry witnessed an unprecedented come back after the pandemic.
Limited New Hotel Supply: Limited new hotel supply coinciding with high travel demand creates a favorable scenario for the existing hotel inventory to capitalize on the surging interest.
Investment Attractiveness: The hotel sector's resilience has increased its appeal as an investment vehicle, offering substantial returns. This is reflected in the significant capital and dry powder ready for investment in this sector.
Macro Challenges: Despite its success, the industry faces challenges like staffing shortages, wage growth and inflation.
Hotel Performance – Segment: Closely examined the performance across various segments of the hotel industry, including commercial, group, leisure, and extended stay, as well as different distribution channels. These channels are crucial for predicting occupancy trends and Average Daily Rate (ADR), especially in the current volatile inflationary environment.
Predictive Analysis: Discussed methods for predicting future pricing trends in the hotel industry, including analyzing room rates and booking adjustments, the personal savings rate and its impact on the travel sector, and the performance of different hotel market segments and their recovery post-pandemic.
Transaction Market: An equilibrium is emerging in the transaction market, with buyers and sellers reaching common ground and avoiding distressed pricing. This indicates a healthy market with growth potential and abundant opportunities.
Many pivotal moments in Greg Friedman's life occurred against the backdrop of major economic shifts. He graduated college right before the dot-com bubble burst, and coincidentally walked away from an internet company he started at the tail-end of the boom. Just after he founded Peachtree Group, the private equity firm he leads, the Great Recession began, and he and his partners had to shift their business model. Friedman knows first hand the power of pivoting, which he says helped to lead his firm’s success more than 15 years later. Peachtree Group now counts 250 team members across all of its divisions.
Amid a market downturn, the retail space continues to defy inflationary pressures. Retailers seemingly didn’t get the memo of a softened market and are instead poised to continue opening storefronts and leasing space across the US. How can this possibly be? Mortgage Professional America turned to Greg Friedman, founder and CEO of commercial real estate private equity investor and lender Peachtree Group for answers.
After many years focusing on the hospitality sector, Peachtree has recently expanded its investment strategy to other asset classes, transitioning from Peachtree Hotel Group to Peachtree Group. Together with its lending division, Stonehill, the private equity investor and lender is now active across all real estate sectors, including retail—which has been grabbing headlines in the past few years due to the multiple changes it underwent. Commercial Property Executive asked Peachtree Group Founder & CEO Greg Friedman to talk about the opportunities and challenges for investors looking at this constantly evolving asset class. Today, retail seems to be defying inflationary pressures as retailers continue to open storefronts and leasing spaces across the U.S. For more market insights from Peachtree Group CEO Greg Friedman, follow him on LinkedIn.