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ATLANTA (January 23, 2025) - The Hamilton Alpharetta, Curio Collection by Hilton, celebrates Dry January with a stylish twist by offering Kin Euphorics in every guest room. This special addition supports the growing number of people focusing on health and wellness, making it easier for guests to stay mindful while enjoying a touch of luxury.
Kin Euphorics, a leader in the non-alcoholic beverage space, uses natural ingredients like adaptogens (herbs that help the body manage stress), nootropics (compounds that enhance cognitive function) and botanicals (plant-derived ingredients with therapeutic properties) to create drinks that help people feel calm or energized.
“Our guests are looking for ways to keep their travel experiences in line with their personal health and wellness goals,” said Amber Edwards, general manager of The Hamilton Alpharetta. “By partnering with Kin Euphorics, we’re excited to provide unique amenities that fit their lifestyle, especially during Dry January and beyond. Whether guests want to relax, boost their creativity or just try something new, Kin Euphorics offers a modern and refreshing alternative.”
This move comes as wellness-focused travel continues to grow, with more people of all ages choosing healthier lifestyles. Over 20% of U.S. adults joined Dry January last year, and the trend continues to gain traction.
“The modern non-alcoholic beverage movement isn’t just about taking alcohol out of traditional cocktails—it’s about creating sophisticated, complex drinks that stand on their own, often with added health benefits,” said Jen Batchelor, CEO and founder of Kin Euphorics.
The Hamilton Alpharetta embraces this desire by offering unique non-alcoholic options that perfectly complement its luxurious atmosphere.
“This shift is driven by changing attitudes, especially among younger generations. Generation Z, set to make up 30% of the workforce by 2025, consumes 20% less alcohol than millennials. Obviously, there is a fundamental change happening, and one we are excited to meet as consumers are not looking for sugary substitutes or compromising choices but refined beverages," Batchelor added.
Located in downtown Alpharetta, The Hamilton, owned by Atlanta-based Peachtree Group, offers a boutique hotel experience with a touch of Southern charm. With Kin Euphorics now available in guest rooms, visitors can enjoy non-alcoholic drinks while relaxing in the hotel’s stylish setting, designed with their well-being in mind. Guests can also find Kin Euphorics at the hotel’s bar and lounge, where bartenders will craft drinks that can be energizing and refreshing.
Peachtree Group, owners and operators of more than 100 hotels across the U.S., is exploring explore the opportunity of featuring Kin Euphorics in its hotel bars. This innovative addition could offer guests a unique and elevated beverage experience, redefining what it means to unwind during their stay.
ABOUT PEACHTREE GROUP
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ABOUT KIN EUPHORICS
Kin Euphorics, is a non-alcoholic, functional beverage, designed using ingredients that nourish the mind and body. Adaptogens to help you manage stress; nootropics to support brain cognition; and spirit-centering botanics to elevate taste. Carefully layering these energy-transforming ingredients help tune your mood and activate the power, energy, and peace that is already in you. In uplifting the world’s oldest social tradition, we honor the original intent of distilled spirits that were as much about improving health as they were about deepening relationships. Kin Euphorics is a plus, not a minus. An approach to living in abundance instead of scarcity. A choice that feels good — an opportunity to create communion over shared drinks and interests, without hurting your mind, body, or soul.
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ATLANTA (January 23, 2025) - The Hamilton Alpharetta, Curio Collection by Hilton, celebrates Dry January with a stylish twist by offering Kin Euphorics in every guest room. This special addition supports the growing number of people focusing on health and wellness, making it easier for guests to stay mindful while enjoying a touch of luxury.
Kin Euphorics, a leader in the non-alcoholic beverage space, uses natural ingredients like adaptogens (herbs that help the body manage stress), nootropics (compounds that enhance cognitive function) and botanicals (plant-derived ingredients with therapeutic properties) to create drinks that help people feel calm or energized.
“Our guests are looking for ways to keep their travel experiences in line with their personal health and wellness goals,” said Amber Edwards, general manager of The Hamilton Alpharetta. “By partnering with Kin Euphorics, we’re excited to provide unique amenities that fit their lifestyle, especially during Dry January and beyond. Whether guests want to relax, boost their creativity or just try something new, Kin Euphorics offers a modern and refreshing alternative.”
This move comes as wellness-focused travel continues to grow, with more people of all ages choosing healthier lifestyles. Over 20% of U.S. adults joined Dry January last year, and the trend continues to gain traction.
“The modern non-alcoholic beverage movement isn’t just about taking alcohol out of traditional cocktails—it’s about creating sophisticated, complex drinks that stand on their own, often with added health benefits,” said Jen Batchelor, CEO and founder of Kin Euphorics.
The Hamilton Alpharetta embraces this desire by offering unique non-alcoholic options that perfectly complement its luxurious atmosphere.
“This shift is driven by changing attitudes, especially among younger generations. Generation Z, set to make up 30% of the workforce by 2025, consumes 20% less alcohol than millennials. Obviously, there is a fundamental change happening, and one we are excited to meet as consumers are not looking for sugary substitutes or compromising choices but refined beverages," Batchelor added.
Located in downtown Alpharetta, The Hamilton, owned by Atlanta-based Peachtree Group, offers a boutique hotel experience with a touch of Southern charm. With Kin Euphorics now available in guest rooms, visitors can enjoy non-alcoholic drinks while relaxing in the hotel’s stylish setting, designed with their well-being in mind. Guests can also find Kin Euphorics at the hotel’s bar and lounge, where bartenders will craft drinks that can be energizing and refreshing.
Peachtree Group, owners and operators of more than 100 hotels across the U.S., is exploring explore the opportunity of featuring Kin Euphorics in its hotel bars. This innovative addition could offer guests a unique and elevated beverage experience, redefining what it means to unwind during their stay.
ABOUT PEACHTREE GROUP
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ABOUT KIN EUPHORICS
Kin Euphorics, is a non-alcoholic, functional beverage, designed using ingredients that nourish the mind and body. Adaptogens to help you manage stress; nootropics to support brain cognition; and spirit-centering botanics to elevate taste. Carefully layering these energy-transforming ingredients help tune your mood and activate the power, energy, and peace that is already in you. In uplifting the world’s oldest social tradition, we honor the original intent of distilled spirits that were as much about improving health as they were about deepening relationships. Kin Euphorics is a plus, not a minus. An approach to living in abundance instead of scarcity. A choice that feels good — an opportunity to create communion over shared drinks and interests, without hurting your mind, body, or soul.
Peachtree GroupExpands Third-Party Hotel Management Business with New Partnership with Group10 Management
14 New HotelsAdded to Portfolio, Exceeding 100 Hotels Under Management
ATLANTA (Nov. 6, 2024) – Peachtree Group (“Peachtree”) has announced a long-term partnership with Southfield, Michigan-based Group 10 Management (“Group 10”), expanding its managed portfolio with 14 new hotels totaling 1,648 rooms. This milestone growth pushes Peachtree's total managed operations beyond 100 hotels and solidifies its position as a leading third-party hotel manager. The properties are primarily Marriott, Hilton and IHG-branded hotels and are predominantly located in themetro Detroit area.
“Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level,” said Vickie Callahan, President of Peachtree’s Hospitality Management Division. “A substantial portion of Peachtree Group’s portfoliois third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences.”
Peachtree’s hospitality management division operates premium-branded, limited-, select- andcompact full-service hotels primarily within the upper-midscale and upscale segments. The division now manages 107 hotels across 27 brands totaling 13,485 rooms in 27 states, including Washington D.C. With the addition of the Group 10 properties, Peachtree’s third-party management portfolio expands to 31 hotels.
Through this partnership, Group 10 will benefit from Peachtree’s extensive expertise in compliance with brand standards, scalable operating efficiencies, skilled talent acquisition, digital and marketing initiatives, renovation expertise and other cost-saving measures across the portfolio.
“Peachtree’s expanded portfolio further emphasizes its dedication to delivering high-quality service and operational excellence for partners and guests across the U.S.,”Callahan added.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
애틀랜타 (2024년 9월 3일) —피치트리 그룹 (이하 “피치트리”) 은 오늘 스티브 매켄지를 호스피탈리티 매니지먼트 사업부의 호텔 운영 담당 수석 부사장으로 승진시켰다고 발표했습니다.Mackenzie는 확장된 역할을 통해 Peachtree의 호텔 포트폴리오 재무 성과를 감독하는 동시에 프랜차이즈 절차, 규정 및 표준을 준수하면서 회사 문화와 팀을 성장시키는 데 중추적인 역할을 맡게 됩니다.
피치트리 호스피탈리티 매니지먼트 사업부 사장인 비키 칼라한 (Vickie Callahan) 은 “스티브는 지난 6년간 호스피탈리티 매니지먼트 포트폴리오의 놀라운 성장과 성과에 중요한 역할을 해왔습니다.”포트폴리오를 확장하는 동안 그의 리더십은 팀의 지침이 될 것입니다.”
25년 이상의 호스피탈리티 경험을 보유한 Mackenzie는 가장 최근에 Hilton Worldwide의 지역 책임자로 재직하면서 엠버시 스위트, 힐튼 가든 인, 홈우드, 햄튼 등 플로리다에 있는 회사 관리 호텔의 운영 감독을 맡았습니다.그는 해리스 호텔 그룹에서 운영 담당 부사장, 그린파크 매니지먼트에서 지역 총괄 관리자 등 다양한 산업 운영 직책을 역임했습니다.그는 수상 경력이 있는 여러 힐튼 호텔을 감독하면서 올해의 풀 서비스 호텔, 서클 오브 엑설런스, 라이트하우스 어워드, 코니 등의 상을 수상했습니다.
Mackenzie는 “Peachtree는 성장에 대한 적극적인 욕구를 가지고 있습니다. 저는 제 역할을 확장하고 브랜드와 포트폴리오를 계속 구축하고 싶습니다.” 라고 말했습니다.
피치트리 그룹 소개
Peachtree Group은 상업용 부동산에 기반을 둔 위축된 시장에서 기회를 식별하고 활용하는 것을 전문으로 하는 수직 통합 투자 관리 회사입니다.오늘날 이 회사는 인수, 개발 및 대출 전반에 걸쳐 수십억 달러의 자본을 관리하고 있으며 투자를 보호, 지원 및 확대하도록 설계된 서비스를 제공합니다.자세한 내용은 www.peachtreegroup.com을 참조하십시오.
연락처:
찰스 탈버트
678-823-7683
ctalbert@peachtreegroup.com
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