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ATLANTA and DALLAS (Oct. 3, 2024) – Peachtree Group (“Peachtree”) celebrated the groundbreaking of a new 19-story, dual-branded hotel development featuring the award-winning Marriott brands, AC Hotel and Moxy Hotel, in the heart of Uptown Dallas. The development will bring 264 upscale rooms, modern amenities and unique lifestyle offerings to the bustling McKinney Avenue corridor. The much-anticipated project promises to elevate the city's hospitality scene and is expected to open in Summer 2026
The property will offer an unmatched blend of comfort, style and convenience, featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providing guests with distinct yet complementary experiences that will be positioned competitively with the premium hotels in the Uptown market.
“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown's demand,” said Greg Friedman, managing principal and CEO of Peachtree. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
With its modern design, state-of-the-art amenities and prime location in Uptown Dallas, the hotels are set to become a preferred destination for both business and leisure travelers. Positioned against the vibrant Dallas urban landscape, this dual-branded development will redefine upscale hotel accommodations, attracting visitors and fostering community engagement.
The signature Moxy Bar and Restaurant will greet guests at street level, setting the tone for a fun and energetic atmosphere. An exclusive highlight of the property will be the custom-branded bar and lounge located on the 8th floor, to feature an elevated amenity deck with an outdoor terrace, water features and breathtaking views of Dallas.
"The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."
Further enhancing the guest experience, the property will include a state-of-the-art fitness center, perfect for active travelers. The property also will boast a 261-stall onsite parking garage, conveniently accommodating hotel guests and visitors to McKinney Avenue’s nearby restaurants and nightlife venues.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
New Full-Service Resort Marks Topping Out in Gulf Shores, Alabama
DDPartners, LLC, Peachtree Group and Woodbine Development Corporation are developing 257-room beachfront destination
GULF SHORES, ALA. (Oct. 29, 2024) – DDPartners, LLC of Birmingham, Alabama, and Marietta, Georgia, Peachtree Group of Atlanta and Woodbine Development Corporation of Dallas celebrated the topping out of Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico and its renowned white sand beaches – located in Alabama’s No. 1 tourism destination, the City of Gulf Shores.
The topping out ceremony represents a significant milestone with the placement ofthe final steel beam, signifying the structural completion of the project.
“Today’s topping out serves to celebrate our contractors and construction teams for their efforts to bring this resort to life,” said King Scovell, Managing Partner and Chief Development Officer at Woodbine.
“Since the groundbreaking, these crews have shown up day after day to construct the vision that was cast years ago. We are thankful for their efforts, and we look forward to this being a destination for people to enjoy.”
Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in summer 2025. The architect of record for the project is PFVS, and the contractor is Robins& Morton.
The eight-story property will have 257 all-suite beachfront guest rooms; a lobby bar and restaurant; a rooftop amenity terrace inclusive of a bar and grille, pool deck and an outdoor entertainment venue; and 13,620 square feet of enclosed meeting and pre-function space, including a 7,800-square-foot ballroom. The resort will also have a three-story parking garage and 7,618 square feet of leasable retail space that will include a Starbucks.
“We are thankful for all the people who have come together to make this project happen, including the folks at the City of Gulf Shores, our partners at Woodbine and Peachtree, and the local community – but especially the crews whose skills, strength anddedication have built the bones of this resort. Today, we celebrate their hardwork and what lies ahead for this incredible destination,” said Ron Durham, Co-Founder of DD Partners, a joint venture he formed with Ron Day.
Durham and Day have strong backgrounds in commercial real estate development in the Florida/Alabama Gulf Coast, and they joined forces with Woodbine and Peachtree to pursue the Embassy Suites Gulf Shores opportunity. The team’s collective track record in hospitality and development – as well as DD Partners’ strong relationship with the City of Gulf Shores – resulted in the group closing on the project and beginning construction after many years of pursuit.
“The topping out of Embassy Suites is a testament to what can be achieved through vision and partnership,”said Gulf Shores Mayor Robert Craft. “This transformative project is exactly what we envisioned for our beach area when we adopted Vision 2025. The hotel's high-end amenities and substantial conference space will bolster our shoulderseasons, support local businesses year-round and serve as a catalyst for even more quality redevelopment in Gulf Shores,” said Craft.
Peachtree Group’s CEO and Managing Principal Greg Friedman said, “The next milestone, the opening of our Embassy Suites Gulf Shores, the area's newest full-service resort, will be more than just a grand opening – it will be a game-changer for this local economy. This stunning property will not only attract visitors but will also inject new spending into the community, creating jobs and supporting local businesses. The economic impact will ripple through the city and region, benefiting everyone from the workforce to public services. In Gulf Shores, tourism isn't just about being a top destination – it's about fueling economic growth and creating lasting opportunities for our communities.”
While it boasts plenty of its own amenities, Embassy Suites Gulf Shores will offer guests a great deal o foptions within the area. The property is situated footsteps from the beach as well as the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships. It is also located adjacent to the city’s $15 million beachfront revitalization project, which was completed in 2018 as part of a master plan to enhance the area. Other nearby attractions include Gulf State Park, the Wharf at Orange Beach, Tanger Outlets, more than a dozen championship golf courses and easy access to the sports complexes in Foley.
About Robins & Morton
Robins & Morton is a privately held construction firm based in Birmingham, Alabama, with offices in Charlotte, Dallas, Huntsville, Miami, Nashville, Orlando, Raleigh-Durham, San Antonio, and Tampa. The firm specializes in the construction of healthcare, hospitality, higher education, entertainment, sports and government buildings. Since 1946, the firm has built a reputation as a trusted advisor to clients nationwide by cultivating a high-performing team that values integrity, safety, and innovative thinking. Robins & Morton is consistently ranked as one of the top 100 contractors in the United States, and one of the top 15 in the Southeast. To learn more about Robins & Morton, visit: www.robinsmorton.com.
About DD Partners, LLC
Based out of Birmingham, Alabama, and Marietta, Georgia, DD Partners, LLC was founded by Ron Durham and Ron Day. The team has more than 50 years of commercial real estate acquisition, development, construction, management and disposition experience across the Southeast. DD Partners has been involved in the Embassy resort project since its inception. DD was awarded the contract with the City of Gulf Shores through the RFP process, negotiated the terms and benefits of the Development Agreement with the City, secured the Embassy Suites by Hilton flag for the project and completed the conceptual design of the building before joining forces with hospitality partners Woodbine Development and Peachtree Group.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
About Woodbine Development Corporation
Woodbine Development Corporation is a full-service real estate company with more than 50 years of development, investment, acquisition and asset management experience. Since its founding in 1973, Woodbine has been involved in more than $7 billion in commercial real estate development, including resort, resort, mixed-use, office, residential, industrial and master-planned projects throughout the United States. The Dallas-based company offers a depth of hospitality expertise and services, including ground-up development, renovation, repositioning, asset management and ownership for full-service destinations and select-service stays for global and boutique brands alike. Its portfolio also features Woodbine Legacy Investments, an acquisition platform dedicated to the purchase and repositioning of lifestyle resorts, and Woodbine Commercial, a brokerage entity focused on industrial/office. Learn more at www.woodbinedevelopment.com.
ATLANTA and DALLAS (Oct. 3, 2024) – Peachtree Group (“Peachtree”) celebrated the groundbreaking of a new 19-story, dual-branded hotel development featuring the award-winning Marriott brands, AC Hotel and Moxy Hotel, in the heart of Uptown Dallas. The development will bring 264 upscale rooms, modern amenities and unique lifestyle offerings to the bustling McKinney Avenue corridor. The much-anticipated project promises to elevate the city's hospitality scene and is expected to open in Summer 2026
The property will offer an unmatched blend of comfort, style and convenience, featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providing guests with distinct yet complementary experiences that will be positioned competitively with the premium hotels in the Uptown market.
“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown's demand,” said Greg Friedman, managing principal and CEO of Peachtree. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
With its modern design, state-of-the-art amenities and prime location in Uptown Dallas, the hotels are set to become a preferred destination for both business and leisure travelers. Positioned against the vibrant Dallas urban landscape, this dual-branded development will redefine upscale hotel accommodations, attracting visitors and fostering community engagement.
The signature Moxy Bar and Restaurant will greet guests at street level, setting the tone for a fun and energetic atmosphere. An exclusive highlight of the property will be the custom-branded bar and lounge located on the 8th floor, to feature an elevated amenity deck with an outdoor terrace, water features and breathtaking views of Dallas.
"The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."
Further enhancing the guest experience, the property will include a state-of-the-art fitness center, perfect for active travelers. The property also will boast a 261-stall onsite parking garage, conveniently accommodating hotel guests and visitors to McKinney Avenue’s nearby restaurants and nightlife venues.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
호텔 개발 계약은 COVID 이후 유리한 공급-수요 역학의 혜택을 받고 있습니다. 존 셸헤이즈, 피치트리 그룹 투자 담당 수석 부사장, 조인 오퍼튜니티 존 팟캐스트 지미 앳킨슨과 함께 Opportunity Zone 투자에 대한 Peachtree의 접근 방식, 호스피탈리티 자산 개발에 대한 초점, 현재 투자 기회를 형성하고 있는 광범위한 부동산 시장 동향에 대해 논의합니다.
주최자: OpportunityDB 설립자 지미 앳킨슨, Opportunity Zones 팟캐스트는 펀드 매니저, 고문, 정책 입안자, 세무 전문가 및 기타 기회 특구 업계 최고의 전문가들의 게스트 인터뷰를 제공합니다.
고지 사항 및 미래 예측 진술
이것은 마케팅 커뮤니케이션입니다.이 프레젠테이션은 사모 각서를 통해서만 할 수 있는 유가 증권, 제안 및/또는 매각은 매각 제안이나 구매 제안 권유가 아닙니다.이 프레젠테이션은 정보 제공 및 토론 목적으로만 제공되며 법률, 비즈니스, 재무, 세금 또는 투자 자문 또는 Peachtree Hotel Group 또는 그 계열사가 후원하는 펀드 (각각 “펀드”) 에 대한 매각 제안 또는 지분 매수 제안 권유로 사용할 수 없으며 어떤 식으로든 의존할 수 없습니다.펀드의 사모 지분 배치는 기밀 사모 각서 (수시로 수정 또는 보완될 수 있는 “PPM”), 펀드의 가입 문서 및 수정 및 재작성될 수 있는 펀드의 유한 파트너십 계약 (총칭하여 “오퍼링 문서”) 에 의해서만 이루어지며, 이는 적격 투자자의 요청에 따라 기밀로 제공되며, 펀드에 대한 투자 고려와 관련하여 검토되어야 합니다. 펀드의 투자 목적이 보장될 수 없습니다.달성될 것입니다.이 프레젠테이션에는 투자자가 투자 결정을 내리는 데 중요한 모든 정보와 위험 요소가 포함되어 있지 않으며 유가 증권 매각 제안 또는 증권 매수 제안 권유가 아닙니다. 여기에 설명된 자금은 개정된 1933년 증권법 (미국 주 증권법) 또는 기타 관할 지역의 증권법에 따라 등록되지 않았으며 앞으로도 등록되지 않을 것입니다.펀드는 개정된 1940년 투자 회사법에 따라 등록되지 않습니다.따라서 논의된 펀드는 공인 투자자만 이용할 수 있습니다.증권거래위원회 또는 기타 미국 또는 미국 외 증권 규제 당국 모두 본 프레젠테이션의 정확성이나 적절성에 대해 전달하지 않았거나 여기에 설명된 예상 투자를 승인 또는 승인하지 않았습니다.이와 반대되는 진술은 형사 범죄에 해당합니다.관련 법률과 펀드의 유한 파트너십 계약에 따라 펀드 지분의 양도 가능성에는 상당한 제한이 있습니다.투자자가 투자자의 자본 출자금에 대한 수익이나 반환을 받을 것이라는 보장은 없습니다.PPM에는 펀드 투자와 관련된 중대한 위험에 대한 논의가 포함되어 있습니다.오퍼링과 관련하여 펀드는 피치트리 호텔 그룹 II의 계열사인 Peachtree PC Investors, LLC와 독점 매니징 브로커-딜러 계약을 체결했습니다. LLC는 이러한 오퍼링과 관련하여 판매 수수료, 매니징 브로커-딜러 수수료, 마케팅 리수당 수수료 및/또는 배치 에이전트 수수료를 받게 됩니다.당사와 후원사, 딜러 매니저인 Peachtree PC Investors, LLC를 포함한 계열사 간에는 이해 상충이 있습니다. 딜러 관리자 계약을 포함한 서비스 계약은 장기 계약이 아니며 양 당사자가 무기한 운영되는 것처럼 투자자에게 유리하지 않기 때문입니다.마지막으로, 당사의 스폰서는 Peachtree PC Investors, LLC의 간접 소유주입니다.따라서 Peachtree PC Investors, LLC의 운영 및 관리는 갈등의 영향을 받거나 영향을 받게 됩니다.피치트리 호스피탈리티 매니지먼트, 스톤힐 및 피치트리 PC 인베스터즈, LLC는 모두 피치트리 호텔 그룹 II, LLC의 전액 출자 자회사입니다. 본 프레젠테이션의 일부 진술은 미래 예측 진술을 구성합니다.미래 예측 진술은 역사적 사실이 아닌 문제에 관한 기대, 신념, 예측, 추정, 향후 계획 및 전략, 예상 사건이나 추세 및 유사한 표현과 관련이 있습니다.본 프레젠테이션의 미래 예측 진술에는 고유한 자격 요건이 적용되며 여러 가정을 기반으로 합니다.이 프레젠테이션의 미래 예측 진술에는 (i) 거래를 계획하고 있는 증권 시장의 전반적인 변동성, (ii) 전략의 변화, (iii) 자본 가용성, 조건 및 배치, (iv) 자격을 갖춘 인력의 가용성, (v) 이자율, 채무 증권 시장 또는 일반 경제의 변화, (vi) 채무 불이행률 증가 및/또는 회수율 감소에 관한 진술을 비롯한 위험과 불확실성이 포함됩니다. 당사의 투자, (vii) 모기지 담보 대출의 기초가 되는 모기지 및 기타 대출의 선불금 증가 또는기타 자산 담보 증권, (viii) 정부 규정, 세율 및 유사 사안의 변경, (ix) 표준 설정 기관에서 일반적으로 인정하는 회계 원칙의 변경, (x) 모기지 담보, 자산 담보 및 기타 증권의 거래 기회 가용성, (xi) 비즈니스 고객 기반 변화, (xii) 업계 내 경쟁 환경의 변화 및 (xiii) 비즈니스에 대한 지속적인 가용성 PHG/StoneHill의 자료는 합리적인 조건으로 여기에 설명되어 있습니다. 미래 예측 진술은 다음을 기반으로 합니다.현재 이용 가능한 모든 정보를 고려한 우리의 신념, 가정 및 기대.이러한 믿음, 가정, 기대치는 여러 가지 가능한 사건이나 요인의 결과로 변할 수 있습니다. 이러한 모든 사건이나 요인이 우리에게 알려져 있거나 통제할 수 있는 것은 아닙니다.변화가 발생할 경우, 여기에서 논의한 상품 및 비즈니스의 성과는 당사의 미래 예측 진술에 명시되거나, 예상되거나, 고려된 것과 크게 다를 수 있습니다.
이는 증권을 구매하라는 제안이나 권유가 아닙니다.공모는 사모 각서에 의해서만 이루어집니다.
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