Hotel management, solved.

Drive the efficiency of your hotels and create memorable experiences for your guests by leveraging Peachtree Group’s established experience in hospitality management. From staffing solutions to growth strategies, we do it all and put your growth first.

All-encompassing services.

Leave the management of your hotel in the capable hands of Peachtree Group’s seasoned professionals. We take care of everything when it comes to Third Party Hotel Management Services, from food and beverage development to operations and technology.

Staffing

Find the right people for your hotel, leverage a network of driven professionals, and leave the management of people and culture at your properties to us.

Performance Management

Maximize performance with services that cover everything from marketing and brand development to staff training and sales strategies.

Financial Performance

Utilize years of expertise and drive financial success with a spectrum of revenue management services and sales strategies.

Process Management

Leverage proprietary systems to effectively manage the daily processes at your properties, from IT overhauls to accounting and finance, and more.

Hotel Management Portfolio

New Properties.

Residence Inn by Marriott

Oakhurst, NJ

Residence Inn by Marriott

Wesley Chapel, FL

AC Hotel by Marriott

Park City, UT
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Hilton Garden Inn Phoenix Tempe, University Research Park
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Home2 Suites by Hilton Phoenix Chandler
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Fairfield Inn & Suites Detroit Metro Airport Romulus
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Cumberland House Knoxville Hotel
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Home2 Suites by Hilton Eugene Downtown University Area
Hyatt Centric Portland Downtown
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Residence Inn Charlotte SouthPark
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Home2 Suites by Hilton Lawrenceville Atlanta Sugarloaf
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The Merrill Hotel, Muscatine, a Tribute Hotel
Hampton Inn Indianapolis Downtown Across from Circle Centre
Homewood Suites by Hilton Atlanta-Buckhead
Courtyard Atlanta Kennesaw
Hilton Garden Inn Atlanta North/Johns Creek
Courtyard Savannah Downtown/Historic District
SpringHill Suites Atlanta Perimeter Center
Canopy by Hilton Atlanta Midtown
Embassy Suites by Hilton Atlanta Kennesaw Town Center
Hampton Inn & Suites Vero Beach Downtown
Home2 Suites by Hilton Orlando Southeast Nona
Star Suites: An Extended Stay Hotel
SpringHill Suites Vero Beach
Home2 Suites by Hilton St Augustine I-95
Hampton Inn Orlando Southeast Nona
TownePlace Suites Gainesville Northwest
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Hotel Indigo Gainesville-Celebration Pointe
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Aloft Miami Aventura
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Element Denver Park Meadows
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Hyatt Place San Jose Airport
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Baymont by Wyndham Modesto Salida
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Aloft Dublin-Pleasanton
Hyatt Place Glendale/Los Angeles
La Quinta Inn & Suites San Jose Airport
Courtyard Paso Robles
La Bellasera
Hampton Inn & Suites Paso Robles
Home2 Suites Phoenix Tempe, University Research Park

Growth and success, 
demonstrated.

The numbers speak for themselves. Peachtree Group’s success in the hospitality industry is clear, proven, and driven by a wealth of collective experience.
106
hotels managed
13,349
keys
27
states (includes Washington, DC in the total)
28
brands

We’re hiring!

We are always on the lookout for top talent. Browse our available positions and apply to join a team of passionate and experienced professionals.

Corporate positions

If you are passionate about thinking strategically, acting decisively, and processes rooted in progress, you might be a fit for our team. Join us?

On-property positions

Join a team that's just as enthusiastic about hospitality and driven by creating unforgettable experiences as you are.

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Peachtree news and insights.

Press Release
Credit
5 min read

Peachtree Group Ranked Among the Largest Investor-Driven Commercial Real Estate Lenders in the U.S.

Peachtree Group ranked as the eighth-largest investor-driven commercial real estate lender in the U.S., according to the Mortgage Bankers Association’s (MBA) 2024 loan origination rankings.
Ranked as a Top 10 Hotel Sector Lender for the Fourth Consecutive Year

ATLANTA (April 3, 2025) – Peachtree Group (“Peachtree”) ranked as the eighth-largest investor-driven commercial real estate lender in the U.S., according to the Mortgage Bankers Association’s (MBA) 2024 loan origination rankings. In 2024, Peachtree deployed approximately $1.6 billion in commercial real estate credit investments.

“With a substantial volume of maturities on the horizon and trillions in debt coming due through 2028, the current environment increasingly favors private credit lenders like Peachtree,” said Greg Friedman, managing principal and CEO of Peachtree. “We’re well-positioned to capitalize on these opportunities and help close the funding gap left by traditional capital sources.”

The MBA also ranked Peachtree as the seventh-largest U.S. commercial real estate hotel lender, marking its fourth consecutive year in the top ten. The firm also earned rankings across the office, multifamily, retail and industrial sectors.

“The hospitality sector continues to demonstrate remarkable resilience, driven by strong demand fundamentals,” said Michael Harper, president of hotel lending at Peachtree. “We remain committed to supporting owners and operators with expansion, renovation and refinancing needs—leveraging our strategic capital deployment and adaptability to drive long-term value.”

Amid ongoing market volatility, Peachtree deployed nearly $500 million in credit transactions during the 2025 first quarter and is on track to exceed its 2024 production targets. Notable originations this year  include:

·      $59.0 million bridge loan – AC / Element Hotel, San Antonio, Texas

·      $51.5 million bridge loan and Commercial Property Assessed Clean Energy (CPACE) financing – Reserve at Vinedo, Paso Robles, Calif.

·      $48.3 million bridge loan and CPACE financing – Yorkshire Apartments, Tumwater (Olympia), Wash.

·      $43.0 million bridge loan – Home2 Suites / Tru Hotel, Fort Lauderdale, Fla.

·      $42.8 million bridge loan – The Jax Apartments, Monroe, Ga

$59.0 million bridge loan – AC / Element Hotel, San Antonio, Texas

“Our fourth consecutive top 10 year underscores the strength of our credit platform and our ability to lend through business cycles. These results reflect our reputation for reliability and delivering certainty of execution, even in the most volatile of market conditions,” Harper added.

As a direct commercial real estate lender, Peachtree offers a full suite of financing solutions, including permanent loans, bridge loans, mezzanine financing, CPACE (Commercial Property-Assessed Clean Energy) loans and preferred equity investments. The firm further expanded its capabilities last year by launching a Triple Net Lease (NNN) financing program to better support sponsors.

Peachtree reaffirmed its position as a leader in CPACE financing in 2024, setting a firm record with 22 transactions totaling $316.6 million. The CPACE team also recently surpassed $1 billion in total transaction volume—an achievement few in the lending industry can claim—further solidifying Peachtree’s success in expanding its lending platform and providing innovative financing solutions.

MBA's annual originations rankings report is a comprehensive set of listings of 149 commercial/multifamily mortgage originators, their 2024 volumes and their different roles.

Press Release
Credit
5 min read

Peachtree Group Deploys $1.6 Billion in 76 transactions

Peachtree Group Deploys $1.6 Billion in 2024, Strengthening its Reach in Private Credit Lending

Peachtree Group Deploys $1.6 Billion in 2024, Strengthening its Reach in Private Credit Lending

ATLANTA (Feb. 10, 2025) – Peachtree Group (“Peachtree”), a diversified commercial real estate investment platform, deployed $1.6 billion in credit transactions in 2024, marking a 54% increase from 2023. This growth highlights Peachtree’s reach in private credit lending and its ability to provide financing solutions across multiple property types, including hospitality, multifamily, industrial and specialty assets.

Founded in 2007, Peachtree has evolved into a vertically integrated investment firm, strengthening its ability to source, underwrite and manage assets. Since 2010, it has played a key role in expanding private credit in commercial real estate, supporting hotels and other commercial real estate sectors. Through strategic growth, the firm has deepen edits leadership and expertise, accelerating expansion in commercial real estate lending.

The majority of Peachtree’s 2024 credit investments were concentrated in the hospitality and multifamily sectors, with $876 million and $392.3 million in transactions completed, respectively. The remaining $297.4 million was strategically deployed across industrial, land, mixed-use, retail, office and single-family residential asset classes, reinforcing Peachtree’s commitment to a diversified lending strategy.

“As we reflect on 2024, we executed a record level of transactions while expanding our lending platform to serve a broader range of commercial real estate asset classes,” said Greg Friedman, CEO and managing principal of Peachtree. “Looking ahead, we expect outsized growth by leveraging our private credit lending programs and launching additional initiatives to address underserved niches in the market.”

Since strengthening its credit team, Peachtree has executed more than $1 billion in commercial real estate transactions, underscoring its reach and execution capabilities in a challenging lending environment.

“With sustained high interest rates, reduced bank lending and $4.5 trillion in U.S. commercial real estate debt maturing by 2028, the need for alternative financing solutions is more critical than ever,” said Daniel Siegel, president and principal, CRE at Peachtree. “At Peachtree, we help borrowers navigate rising capital costs and liquidity constraints by offering flexible financing solutions across multiple asset classes.”

The Mortgage Bankers Association recognized Peachtree as the seventh-largest investor-driven commercial real estate lender in the U.S., further solidifying its position as a top-tier financing partner.

As a direct commercial real estate lender, Peachtree offers a full spectrum of financing solutions, including permanent loans, bridge loans, mezzanine financing, CPACE (Commercial Property-Assessed Clean Energy) loans and preferred equity investments. Expanding its capabilities, Peachtree also launched a Triple Net Lease (NNN) financing program last year to further support sponsors.

In addition to its broad lending platform, Peachtree continues to lead in CPACE financing, setting a record in2024 with 22 transactions totaling $316.6 million. The CPACE team also recently surpassed $1 billion in total transactions—an achievement few companies in the industry can claim—further cementing Peachtree’s position as a leader in structured financing solutions.

“As Peachtree continues to scale its lending platform, it remains committed to providing capital solutions that drive long-term value for borrowers and investors alike,” Friedman added.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support andgrow its investments. For more information, visit www.peachtreegroup.com.

Press Release
Development
5 min read

Peachtree Group Surpasses $2 Billion in Hotel Developments

Peachtree Group announced that the firm surpassed $2 billion in hotel development, bringing its total development portfolio to 48 hotels nationwide.
Header image for press release saying "Peachtree Group Surpasses $2.0 billion in Hotel Developments"

ATLANTA (Feb. 3, 2025) – Peachtree Group (“Peachtree”) announced that the firm surpassed $2 billion in hotel development, bringing its total development portfolio to 48 hotels nationwide.  

Peachtree's development journey began 17 years ago with a $10 million Fairfield Inn project in Alabama, establishing its expertise in hotel development with a focus on suburban, highway and tertiary markets across the Southeast and Midwest.

Today, Peachtree has expanded its reach, solidifying its leadership in hospitality development with projects not only in its traditional markets but also in urban infill locations nationwide. Recent milestones include topping out a beachfront hotel in Gulf Shores, Alabama and breaking ground on a dual-branded project in Uptown Dallas, Texas.

"Our early projects taught us how to build efficiently and effectively, setting the stage for the more complex and impactful developments we're delivering today," said Greg Friedman, managing principal and CEO for Peachtree. "From suburban mainstays to urban landmarks, our team's adaptability and expertise have been the cornerstone of our success."

Showcasing its versatility, Peachtree leverages an experienced underwriting and project management platform to strategically expand its footprint into larger urban infill markets nationwide, collaborating with local development partners and pursuing larger investments.

Recent and ongoing projects include:

  • Embassy Suites, Gulf Shores, Alabama: This beachfront hotel, the largest in the area, recently topped out and is set to open in summer 2025.
  • AC and Moxy Hotel, Uptown Dallas: This 264-room, dual-branded Marriott-branded development broke ground in August 2024 and represents a milestone in urban hospitality development.
  • Tru by Hilton, Huntsville, Alabama: a modern 98-room hotel designed for comfort and convenience, scheduled to open in the fourth quarter of 2025.
Grid of Images of different buildings developed by Peachtree Group

These projects and others under construction span the country and highlight Peachtree's ability to execute across a broad spectrum of hospitality asset types, from limited-service properties to high-rise, amenity-rich hotels. Peachtree has been a strong advocate of the Qualified Opportunity Zone (QOZ) program since its inception, strategically allocating capital to drive economic development and to meet the program’s objective of fostering revitalization and growth in underserved communities. Recent examples of Peachtree's success in QOZ developments include:

  • AC Hotel by Marriott, Sacramento, California: This hotel transformed an underperforming surface parking lot into a signature downtown hotel and was recently awarded one of the city's Best Real Estate Projects for 2024.  
  • Residence Inn by Marriott, San Antonio, Texas: Succeeding an older-generation property, the hotel taking advantage of a premier location near strong demand drivers in a diverse and growing market.
  • The Hampton Inn & Suites Maui, Kahului, Hawaii: A 136-room beachfront property and Kahului’s only branded hotel. Positioned to capture demand from both the cruise ports and the primary airport, it is set to open by the end of March.  

The firm has been one of the most active hotel developers in QOZs, having already opened 10 hotels, with another five under construction  and three in the pipeline in these designated areas.

“Hotels are more than just buildings; they are drivers of economic opportunity, creating local jobs and providing paths to meaningful careers in hospitality. By investing in underserved hospitality markets, we aim to support the growth of neighborhoods and contribute to their development,” Friedman said.

While Peachtree remains committed to its core expertise in suburban, limited-service hotels—exemplified by the Homewood Suites by Hilton project in Louisville, Kentucky—it has also embraced larger, more complex developments in primary markets. These projects reflect Peachtree’s commitment to diversifying its portfolio and creating long-term value.

"Our development strategy is about identifying opportunities where we can leverage our learned expertise and push the boundaries of what we can achieve," Friedman said. "Whether it's suburban efficiency, urban complexity or transformative Opportunity Zone developments, our team continues to deliver exceptional results for our stakeholders."

With a proven track record and a forward-looking approach, Peachtree is poised to continue leading the way in hospitality development. The firm's ability to balance efficiency, innovation and social impact ensures it remains well positioned to meet the evolving demands of the market.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

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