ATLANTA (4 DE SEPTIEMBRE DE 2024) — Peachtree Group, una firma de gestión de inversiones integrada verticalmente, ha lanzado una división de administración de restaurantes. Bajo el liderazgo de Daniel Puglisi, vicepresidente sénior de operaciones corporativas para la gestión hotelera, esta división se centrará en la gestión de restaurantes de servicio rápido, empezando por las cafeterías.
Esta nueva empresa subraya el compromiso de Peachtree Group de expandir su presencia en la industria hotelera, comenzando con una asociación de alto perfil con AdventHealth y lanzando una sucursal de Starbucks en su hospital AdventHealth de Orlando.
El mercado estadounidense de restaurantes de servicio rápido (QSR) se valoró en aproximadamente 320 000 millones de dólares en 2023, e incluía a las principales cadenas como McDonald's y a los actores regionales más pequeños. Las cafeterías, incluidas grandes marcas como Starbucks, Caribou Coffee y Dunkin', representan entre el 12 y el 15% de este mercado y aportan decenas de miles de millones de dólares a sus ingresos anuales.
«Desde nuestra fundación en 2007, hemos crecido de manera constante identificando mercados ineficientes y capitalizándolos para lograr retornos sólidos y construir negocios sostenibles», dijo Greg Friedman, director gerente y director ejecutivo de Peachtree Group. «La expansión a los restaurantes a partir de nuestras capacidades actuales de gestión hotelera fue una evolución natural. Nuestra asociación con AdventHealth marca un hito importante, ya que buscamos replicar este exitoso modelo en toda su red y en otras ubicaciones cautivas».
El Starbucks at AdventHealth Orlando ya está abierto y es la primera tienda que se abre bajo esta nueva división. Está estratégicamente ubicado dentro del campus universitario más emblemático del hospital, y cuenta con un escaparate de vidrio de dos pisos en una esquina prominente. Esta iniciativa forma parte de una estrategia más amplia para mejorar la satisfacción de los pacientes y brindar un servicio conveniente y de alta calidad a los visitantes y al personal del hospital.
Peachtree Group también está en conversaciones con otras ofertas de franquicias de café y su objetivo es extender su alcance a mercados de alto perfil o alta demanda con audiencias cautivas. El objetivo es establecer una cartera sólida de cafeterías de servicio rápido de alto perfil en todo el país.
La nueva división supervisará todos los restaurantes nuevos y existentes que no estén dentro de su propia cartera de hoteles. Esto incluye la transición de su sucursal de Starbucks en el centro de Orlando, en el Hilton Garden Inn and Home2 Suites by Hilton de doble marca, a la división de administración de restaurantes.
«Nuestro compromiso con la excelencia en el servicio y la eficiencia operativa nos diferencia en la industria. Al aprovechar nuestra amplia experiencia en hotelería y nuestras asociaciones con marcas de primera calidad, podemos ofrecer experiencias excepcionales a nuestros clientes y valor a nuestros socios propietarios», dijo Puglisi.
Esta iniciativa sigue un proceso de desarrollo de un año, que comienza con un contrato de arrendamiento firmado en agosto de 2023 y la construcción comienza en febrero de 2024. Peachtree Group ha recorrido varios otros campus de AdventHealth, sentando las bases para futuras ampliaciones.
El enfoque estratégico y la mentalidad de servicio al cliente de Peachtree Group han sido factores clave para garantizar esta asociación. Mientras otros sistemas hospitalarios observan el impacto positivo en los puntajes de satisfacción de los pacientes y en la mejora de los activos de AdventHealth, Peachtree Group anticipa una creciente demanda de acuerdos similares.
«Estamos entusiasmados con el potencial de hacer crecer esta empresa rápidamente, con el objetivo inicial de llegar a cinco tiendas como prueba beta y, finalmente, apuntar a 100 ubicaciones», añadió Puglisi. «Nos centramos en los hospitales, las universidades y otros lugares con mucho tráfico y alta visibilidad, donde podemos lograr el mayor impacto».
Acerca de Peachtree Group
Peachtree Group es una firma de gestión de inversiones integrada verticalmente que se especializa en identificar y capitalizar oportunidades en mercados dislocados, respaldados por bienes raíces comerciales. En la actualidad, la empresa gestiona miles de millones de dólares en capital a través de adquisiciones, promociones y préstamos, además de servicios diseñados para proteger, respaldar y hacer crecer sus inversiones. Para obtener más información, visite www.peachtreegroup.com.
Contacto:
Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com
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Institutional Real Estate – In an era where stubborn inflation keeps central bankers awake at night and rate volatility tests investor discipline, smart capital is quietly gravitating to assets that can flex, literally overnight. Hotels, with their daily lease resets, are one of the few real estate plays with a built-in inflation defense. But not all hotels are created equal. For investors looking to put capital to work today, premium-branded select-service and compact full-service hotels stand out as some of the most reliable performers across economic cycles, including inflationary periods.
Short Leases, Big Advantage
Unlike offices or retail, where lease terms can lock in rates for years, hotels are designed to be nimble. Operators adjust room rates daily, matching market demand and passing through cost increases with far less lag than other real estate types. During the inflationary surges of the 1970s and early 1980s, room rates in the United States climbed almost in lockstep with the Consumer Price Index. More recently, ADRs rose rapidly during the inflation spike of 2021–2023, especially in well-positioned premium brands. Yet flexibility alone is not enough. Demand elasticity still matters. Not every guest will pay more just because costs are higher. This is where premium select-service and compact full-service assets show their edge.
Why This Segment Holds Up
Hotels at the upper end of the select-service spectrum, including Marriott’s Courtyard and AC Hotels, Hilton’s Hampton Inn and Hilton Garden Inn, and IHG’s Hotel Indigo and Crowne Plaza, strike the balance travelers want: elevated comfort and amenities without full-service prices. They cater to travelers who want quality and consistency without paying for frills they do not use. Business travelers, sports teams and mid-tier corporate groups typically make up the core customer base. This gives owners both repeatability and rate integrity. Compact full-service properties, especially those under strong flags in good urban or suburban nodes, also shine here. They deliver enough amenities, such as an on-site restaurant, meeting space and a bar, to justify a healthy rate premium while keeping operating costs leaner than those of sprawling resorts or luxury assets.
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ATLANTA (Oct. 15, 2025) – Peachtree Group (“Peachtree”), a leading commercial real estate investment firm overseeing a diversified portfolio of more than $8 billion, today announced the appointment of Lindsay Monge as executive vice president of asset management. In this role, Monge will oversee the firm’s hospitality and real estate assets, driving performance, strategic planning and value creation across the portfolio.
Monge brings more than two decades of leadership experience in hospitality, real estate investment and operations to Peachtree. Most recently, he served as president of Seaview Investors where he led asset management and daily operations for a portfolio of eight Marriott and Hilton-branded upscale hotels in California. Before this, he spent nearly 16 years at Sunstone Hotel Investors, rising to senior vice president, chief administrative officer, secretary and treasurer, where he oversaw corporate functions and played a pivotal role in managing a $3.9 billion asset base.
“Lindsay’s extensive background leading hotel operations and real estate investment platforms makes him an invaluable addition to our leadership team,” said Greg Friedman, managing principal and CEO of Peachtree. “His experience across public REITs, private equity and owner-operator platforms uniquely positions him to enhance value creation for our investors while strengthening our asset management capabilities.”
His career also includes senior leadership roles at Magna Flow as chief operating officer and at Alpha Wave Investors as chief administrative officer and partner where he directed strategic planning, growth initiatives and asset repositioning strategies. Earlier in his career, Monge held management positions at The Westgate Hotel and began his hospitality career in Hilton’s executive management program at the Waldorf Astoria in New York.
Monge earned an MBA in strategy and leadership from the Drucker School of Management at Claremont Graduate University. He holds a bachelor’s degree in hotel administration from Cornell University’s Nolan School of Hotel Administration. He also completed executive education in the LEAD Business Program at Stanford Graduate School of Business.
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Fortune | There’s no doubt that commercial real estate, and especially the office market, is undergoing a seismic transformation, one that’s not likely to abate any time soon. A boom time of near-zero-interest-rate policy, abundant liquidity, and cap rate compression over the past decade has given way to a perfect storm–a wall of maturing debt, tightened lending conditions, and cratering property values–all amid higher interest rates that show no sign of returning to their pre-2022 lows.
The outlook for the office sector has been particularly negative. It’s a tale of two markets right now: roughly 30% of office buildings account for 90% of the vacancies and may never recover, while the other 70% have the chance to stabilize over time. Either way, the office market finds itself at an inflection point, much like the retail market as mall acquisitions were being financed.
