亚特兰大(2024 年 9 月 4 日) — 垂直整合的投资管理公司Peachtree集团成立了餐厅管理部门。在酒店管理企业运营高级副总裁丹尼尔·普格利西的领导下,该部门将专注于经营快餐店,首先是咖啡店。
这家新合资企业凸显了桃树集团对扩大其在酒店业足迹的承诺,首先是与AdventHealth建立了备受瞩目的合作伙伴关系,并在其奥兰多AdventHealth医院开设了星巴克分店。
2023年,美国快餐餐厅(QSR)的市场价值约为3200亿美元,包括麦当劳等主要连锁店和较小的区域性企业。咖啡店,包括星巴克、Caribou Coffee和Dunkin'等知名品牌,占该市场的12-15%,年收入达数百亿美元。
Peachtree集团董事总经理兼首席执行官格雷格·弗里德曼表示:“自2007年成立以来,我们通过识别低效市场并利用这些市场来实现丰厚的回报并建立可持续的业务,从而持续发展。”“从我们现有的酒店管理能力向餐厅扩张是自然而然的演变。我们与AdventHealth的合作标志着一个重要的里程碑,因为我们希望在他们的网络和其他专属地点复制这种成功的模式。”
奥兰多AdventHealth的星巴克现已开业,是该新部门下开设的第一家门店。它地理位置优越,位于医院的旗舰大学校园内,一个显眼的角落里有一个两层楼的玻璃店面。该计划是提高患者满意度并为医院访客和工作人员提供便捷、高质量服务的更广泛战略的一部分。
Peachtree Group还在与其他咖啡特许经营产品进行讨论,目标是将其业务范围扩展到具有专属受众的高知名度或需求量大的市场。目标是在全国范围内建立一个强大的知名快餐咖啡店组合。
新部门将监督不属于其自身酒店组合的所有新餐厅和现有餐厅。这包括将其位于奥兰多市中心星巴克的双品牌希尔顿花园酒店和希尔顿Home2 Suites移交给餐厅管理部门。
“我们对卓越服务和运营效率的承诺使我们在行业中脱颖而出。通过利用我们丰富的酒店专业知识和优质品牌合作伙伴关系,我们能够为客户提供卓越的体验,为房东合作伙伴提供价值,” 普格利西说。
该计划遵循了为期一年的开发过程,首先是2023年8月签署的租赁协议,并于2024年2月开始施工。桃树集团还参观了其他几个AdventHealth校区,为未来的扩建奠定了基础。
Peachtree Group的战略方针和客户服务思维是确保这种合作关系的关键因素。随着其他医院系统观察到对AdventHealth的患者满意度评分和资产增加的积极影响,Peachtree集团预计对类似安排的需求将不断增长。
普格利西补充说:“我们对这家合资企业快速发展的潜力感到兴奋,最初的目标是作为Beta测试进入五家门店,最终目标是开设100个门店。”“我们的重点是医院、大学和其他人流量大、能见度高的地点,在这些地方,我们可以产生最大的影响。”
关于桃树集团
Peachtree Group是一家垂直整合的投资管理公司,专门发现和利用以商业房地产为支撑的混乱市场中的机会。如今,该公司通过收购、开发和贷款管理着数十亿美元的资本,并辅之以旨在保护、支持和增加其投资的服务。欲了解更多信息,请访问 www.peachtreegroup.com。
联系人:
查尔斯·塔尔伯特
678-823-7683
ctalbert@peachtreegroup.com
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The commercial real estate industry has entered a transformative period defined by Chaos, Complexity, Complications and Creativity. The interplay of macro-economic pressures, financial challenges and anticipated policy changes from the new administration has created a volatile environment that demands adaptability and strategic thinking from stakeholders.
Headwinds in CRE
The chaos in CRE stems from structural shifts and economic headwinds reshaping the industry. Elevated interest rates have fundamentally altered investment returns, making debt more expensive and refinancing significantly harder. An ongoing "wall of debt maturities," totaling $3.6 trillion over the next 36 months, will force owners to manage or restructure obligations under far less favorable conditions than when loans were originated.
We are at historic levels of debt maturing as we are at the tail end of a wave of CRE loans maturing, many of which originated before 2022, particularly in 2014 and 2015, reflecting the prevalent 10-year loan terms of that period. To put this into context, the average interest rate on CRE loans originated in 2024 was roughly 6.2% versus the 4.3% rate on maturing mortgages—a nearly200-basis-point increase, according to S&P Global.
Meanwhile, the new administration's plans to cut costs and tighten immigration policies introduce uncertainty, complicating operational and labor-related decisions. While the immigration policy discussions may create short-term volatility, its impact on long-term CRE investments is expected to be minimal. These discussions serve as an "eye candy" distraction without substantial consequences for capital deployment or the asset class's attractiveness.
These factors foster a chaotic and volatile environment, disrupting traditional approaches to ownership, transactions and refinancing.
Creativity Key to CRE Challenges
CRE investments are inherently complex, and the current chaotic market magnifies these challenges. Rising debt obligations now exceed asset performance, particularly as rent growth and NOI struggle to keep pace with increasing costs. Market stress varies across sectors, with some assets thriving while others falter under outdated financing terms and reduced liquidity.
The complications stemming from broken capital stacks and operational challenges are expected to peak this year. Higher interest rates and more conservative lending criteria make debt restructuring increasingly tricky. Insurance and heightened compliance costs exacerbate inefficiencies, further straining asset performance.
In this challenging environment, creativity is no longer optional but essential. Owners and investors must adopt innovative strategies to structure deals, recapitalize assets and maintain competitiveness.
Strategies like CPACE financing, which enhances building efficiency while addressing funding gaps, and EB-5 investments, which access foreign capital through immigrant investor programs, offer viable solutions. Preferred equity and mezzanine debt can fill capital stack gaps, while private credit provides customized financing arrangements tailored to asset-specific needs. Creative structuring, such as Delaware Statutory Trusts (DSTs), maximizes tax advantages and enhances cash flow predictability.
Tax Deferred Investing
Tax considerations should also play a vital role in determining your investment strategies. Delaware Statutory Trusts (DSTs) offer appealing solutions for 1031 exchange investors seeking tax deferral and portfolio diversification through high-quality assets.
Opportunity Zones remain one of the most significant tax benefits across the country while furthering the cause of urban redevelopment. These tax-advantaged instrument allows investors to reduce their tax burdens and extract more value from their CRE investments.
The Road Ahead
This year will be a watershed moment for commercial real-estate stakeholders. The erratic nature of the market means that financial tools must be intimately understood, and alternative approaches embraced. Success will come down to adaptability, innovation and a deep understanding of market dynamics. Although the headwinds will be persistent, this environment provides unique opportunities for those who are prepared to embrace the four Cs and help define a creative way forward.
The Peachtree Group team will share their insights into how the market is shaping up and how they plan to adapt their strategies to navigate Chaos, Complexity, Complications and Creativity. Each aims to overcome the headwinds and seize the opportunities presented in this transformative period for the commercial real estate industry.
The Peachtree Group team shares their insights into how the market is shaping up and how they plan to adapt their strategies to navigate Chaos, Complexity, Complications and Creativity. Each aims to overcome the headwinds and seize the opportunities presented in this transformative periodf or the commercial real estate industry. Read Peachtree's House Views Here.
Peachtree Group Appoints Industry Veteran Josh Rubinger to SVP of National Accounts
ATLANTA (Jan. 6, 2025) – Peachtree Group ("Peachtree") announced today that Josh Rubinger has joined as senior vice president of national accounts for its broker-dealer affiliate, Peachtree PC Investors("PPCI"). Rubinger’s role will focus on business development, overseeing relationships with broker-dealers and registered investment advisors (“RIAs”)and supporting the distribution of the firm’s investment offerings.
With more than two decades of experience in financial services and a proven track record of developing strong client relationships, Rubinger's leadership will further strengthen Peachtree's commitment to delivering tailored investment solutions through PPCI.
“This strategic hire underscores our focus on grow thand strengthening Peachtree’s position as a trusted partner within the investment community,” said Brian Cho, president of PPCI. “Josh's extensive experience and strong network of relationships with broker-dealers and RIAs position him as a key asset to our team. His expertise will be instrumental in shaping our selling group and broadening our market reach.”
Prior to joining PPCI, Rubinger served as senior vice president and head of national accounts for Ashford Securities, a broker-dealer wholly owned by Ashford Inc., an alternative asset management company specializing in the real estate and hospitality sectors.
Before Ashford, he served as senior vice president of national accounts for Lightstone Capital Markets, the capital markets division of The Lightstone Group. Rubinger also served as vice president and East Coast national accounts manager at Thompson National Properties LLC. Before entering the alternative investment space, he held roles with Oppenheimer Funds andColumbia Funds.
Rubinger holds a bachelor’s degree from Hamilton College and FINRA Series 7 and 63 securities licenses.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
Schwab Network: Commercial Real Estate 'Head Fake' Amid Challenges
The Outlook For Commercial Real Estate in 2025
Commercial Real Estate 'Head Fake' Amid Challenges
Despite markets bracing for more deregulation under President-elect Donald Trump, Greg Friedman says higher interest rates will damage commercial real estate. He believes regional banks will stay conservative in a high-rate environment, which can squeeze the CRE market. However, Greg says his firm has seen success in multi-family and retail spaces.
Watch More on the Schwab Network