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ATLANTA and DALLAS (Oct. 3, 2024) – Peachtree Group (“Peachtree”) celebrated the groundbreaking of a new 19-story, dual-branded hotel development featuring the award-winning Marriott brands, AC Hotel and Moxy Hotel, in the heart of Uptown Dallas. The development will bring 264 upscale rooms, modern amenities and unique lifestyle offerings to the bustling McKinney Avenue corridor. The much-anticipated project promises to elevate the city's hospitality scene and is expected to open in Summer 2026
The property will offer an unmatched blend of comfort, style and convenience, featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providing guests with distinct yet complementary experiences that will be positioned competitively with the premium hotels in the Uptown market.
“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown's demand,” said Greg Friedman, managing principal and CEO of Peachtree. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
With its modern design, state-of-the-art amenities and prime location in Uptown Dallas, the hotels are set to become a preferred destination for both business and leisure travelers. Positioned against the vibrant Dallas urban landscape, this dual-branded development will redefine upscale hotel accommodations, attracting visitors and fostering community engagement.
The signature Moxy Bar and Restaurant will greet guests at street level, setting the tone for a fun and energetic atmosphere. An exclusive highlight of the property will be the custom-branded bar and lounge located on the 8th floor, to feature an elevated amenity deck with an outdoor terrace, water features and breathtaking views of Dallas.
"The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."
Further enhancing the guest experience, the property will include a state-of-the-art fitness center, perfect for active travelers. The property also will boast a 261-stall onsite parking garage, conveniently accommodating hotel guests and visitors to McKinney Avenue’s nearby restaurants and nightlife venues.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
New Full-Service Resort Marks Topping Out in Gulf Shores, Alabama
DDPartners, LLC, Peachtree Group and Woodbine Development Corporation are developing 257-room beachfront destination
GULF SHORES, ALA. (Oct. 29, 2024) – DDPartners, LLC of Birmingham, Alabama, and Marietta, Georgia, Peachtree Group of Atlanta and Woodbine Development Corporation of Dallas celebrated the topping out of Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico and its renowned white sand beaches – located in Alabama’s No. 1 tourism destination, the City of Gulf Shores.
The topping out ceremony represents a significant milestone with the placement ofthe final steel beam, signifying the structural completion of the project.
“Today’s topping out serves to celebrate our contractors and construction teams for their efforts to bring this resort to life,” said King Scovell, Managing Partner and Chief Development Officer at Woodbine.
“Since the groundbreaking, these crews have shown up day after day to construct the vision that was cast years ago. We are thankful for their efforts, and we look forward to this being a destination for people to enjoy.”
Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in summer 2025. The architect of record for the project is PFVS, and the contractor is Robins& Morton.
The eight-story property will have 257 all-suite beachfront guest rooms; a lobby bar and restaurant; a rooftop amenity terrace inclusive of a bar and grille, pool deck and an outdoor entertainment venue; and 13,620 square feet of enclosed meeting and pre-function space, including a 7,800-square-foot ballroom. The resort will also have a three-story parking garage and 7,618 square feet of leasable retail space that will include a Starbucks.
“We are thankful for all the people who have come together to make this project happen, including the folks at the City of Gulf Shores, our partners at Woodbine and Peachtree, and the local community – but especially the crews whose skills, strength anddedication have built the bones of this resort. Today, we celebrate their hardwork and what lies ahead for this incredible destination,” said Ron Durham, Co-Founder of DD Partners, a joint venture he formed with Ron Day.
Durham and Day have strong backgrounds in commercial real estate development in the Florida/Alabama Gulf Coast, and they joined forces with Woodbine and Peachtree to pursue the Embassy Suites Gulf Shores opportunity. The team’s collective track record in hospitality and development – as well as DD Partners’ strong relationship with the City of Gulf Shores – resulted in the group closing on the project and beginning construction after many years of pursuit.
“The topping out of Embassy Suites is a testament to what can be achieved through vision and partnership,”said Gulf Shores Mayor Robert Craft. “This transformative project is exactly what we envisioned for our beach area when we adopted Vision 2025. The hotel's high-end amenities and substantial conference space will bolster our shoulderseasons, support local businesses year-round and serve as a catalyst for even more quality redevelopment in Gulf Shores,” said Craft.
Peachtree Group’s CEO and Managing Principal Greg Friedman said, “The next milestone, the opening of our Embassy Suites Gulf Shores, the area's newest full-service resort, will be more than just a grand opening – it will be a game-changer for this local economy. This stunning property will not only attract visitors but will also inject new spending into the community, creating jobs and supporting local businesses. The economic impact will ripple through the city and region, benefiting everyone from the workforce to public services. In Gulf Shores, tourism isn't just about being a top destination – it's about fueling economic growth and creating lasting opportunities for our communities.”
While it boasts plenty of its own amenities, Embassy Suites Gulf Shores will offer guests a great deal o foptions within the area. The property is situated footsteps from the beach as well as the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships. It is also located adjacent to the city’s $15 million beachfront revitalization project, which was completed in 2018 as part of a master plan to enhance the area. Other nearby attractions include Gulf State Park, the Wharf at Orange Beach, Tanger Outlets, more than a dozen championship golf courses and easy access to the sports complexes in Foley.
About Robins & Morton
Robins & Morton is a privately held construction firm based in Birmingham, Alabama, with offices in Charlotte, Dallas, Huntsville, Miami, Nashville, Orlando, Raleigh-Durham, San Antonio, and Tampa. The firm specializes in the construction of healthcare, hospitality, higher education, entertainment, sports and government buildings. Since 1946, the firm has built a reputation as a trusted advisor to clients nationwide by cultivating a high-performing team that values integrity, safety, and innovative thinking. Robins & Morton is consistently ranked as one of the top 100 contractors in the United States, and one of the top 15 in the Southeast. To learn more about Robins & Morton, visit: www.robinsmorton.com.
About DD Partners, LLC
Based out of Birmingham, Alabama, and Marietta, Georgia, DD Partners, LLC was founded by Ron Durham and Ron Day. The team has more than 50 years of commercial real estate acquisition, development, construction, management and disposition experience across the Southeast. DD Partners has been involved in the Embassy resort project since its inception. DD was awarded the contract with the City of Gulf Shores through the RFP process, negotiated the terms and benefits of the Development Agreement with the City, secured the Embassy Suites by Hilton flag for the project and completed the conceptual design of the building before joining forces with hospitality partners Woodbine Development and Peachtree Group.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
About Woodbine Development Corporation
Woodbine Development Corporation is a full-service real estate company with more than 50 years of development, investment, acquisition and asset management experience. Since its founding in 1973, Woodbine has been involved in more than $7 billion in commercial real estate development, including resort, resort, mixed-use, office, residential, industrial and master-planned projects throughout the United States. The Dallas-based company offers a depth of hospitality expertise and services, including ground-up development, renovation, repositioning, asset management and ownership for full-service destinations and select-service stays for global and boutique brands alike. Its portfolio also features Woodbine Legacy Investments, an acquisition platform dedicated to the purchase and repositioning of lifestyle resorts, and Woodbine Commercial, a brokerage entity focused on industrial/office. Learn more at www.woodbinedevelopment.com.
ATLANTA and DALLAS (Oct. 3, 2024) – Peachtree Group (“Peachtree”) celebrated the groundbreaking of a new 19-story, dual-branded hotel development featuring the award-winning Marriott brands, AC Hotel and Moxy Hotel, in the heart of Uptown Dallas. The development will bring 264 upscale rooms, modern amenities and unique lifestyle offerings to the bustling McKinney Avenue corridor. The much-anticipated project promises to elevate the city's hospitality scene and is expected to open in Summer 2026
The property will offer an unmatched blend of comfort, style and convenience, featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providing guests with distinct yet complementary experiences that will be positioned competitively with the premium hotels in the Uptown market.
“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown's demand,” said Greg Friedman, managing principal and CEO of Peachtree. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
With its modern design, state-of-the-art amenities and prime location in Uptown Dallas, the hotels are set to become a preferred destination for both business and leisure travelers. Positioned against the vibrant Dallas urban landscape, this dual-branded development will redefine upscale hotel accommodations, attracting visitors and fostering community engagement.
The signature Moxy Bar and Restaurant will greet guests at street level, setting the tone for a fun and energetic atmosphere. An exclusive highlight of the property will be the custom-branded bar and lounge located on the 8th floor, to feature an elevated amenity deck with an outdoor terrace, water features and breathtaking views of Dallas.
"The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."
Further enhancing the guest experience, the property will include a state-of-the-art fitness center, perfect for active travelers. The property also will boast a 261-stall onsite parking garage, conveniently accommodating hotel guests and visitors to McKinney Avenue’s nearby restaurants and nightlife venues.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
酒店开发协议受益于后COVID有利的供需动态。 约翰·谢尔哈斯，桃树集团投资副总裁，加入 机会区播客 和吉米·阿特金森在一起 讨论Peachtree的机会区投资方法、他们对开发酒店资产的关注以及目前塑造投资机会的更广泛的房地产市场趋势。
由 OpportunityDB 创始人主持 吉米·阿特金森，机会区播客收录了来自基金经理、顾问、政策制定者、税务专业人员和机会区行业其他重要专家的客座访谈。
免责声明和前瞻性声明
这是一种营销沟通。本演示既不是出售要约，也不是征集任何证券的收购要约，其要约和/或出售只能通过私募备忘录提出。本演示文稿仅供参考和讨论之用，不是、也不得以任何方式作为法律、商业、财务、税务或投资建议，或作为出售要约或征集收购Peachtree Hotel Group或其关联公司赞助的任何基金（均为 “基金”）权益的要约或收购要约。基金权益的私募配售只能根据保密的私募备忘录（可能会不时修订或补充，“PPM”）、基金的认购文件和可能经过修订和重述的基金有限合伙协议（统称为 “发行文件”）进行，这些文件将应合格投资者的要求在保密基础上提供给他们，并应在投资对价时进行审查在基金中。无法保证基金的投资目标将实现。本演示文稿不包含对投资者做出投资决策至关重要的所有信息和风险因素，也不是出售证券的要约或征求购买证券的要约。此处描述的基金过去和将来都没有根据经修订的1933年《证券法》、美国任何州的证券法或任何其他司法管辖区的证券法进行注册。这些基金将不根据经修订的1940年《投资公司法》进行注册。因此，所讨论的基金仅适用于合格投资者。美国证券交易委员会或任何其他美国或非美国证券监管机构均未透露本陈述的准确性或充分性，也未批准或不批准此处所述的潜在投资。任何与此相反的陈述均属刑事犯罪。根据适用法律和基金的有限合伙协议，对基金权益的可转让性都存在重大限制。无法保证投资者会从投资者的资本出资中获得任何回报，甚至无法保证其回报。PPM中包含了对基金投资所涉及的重大风险的讨论。在本次发行方面，基金已与Peachtree Hotel Group II的子公司Peachtree PC Investors, LLC签订了独家管理经纪商兼交易商协议，后者将获得与这些发行相关的销售佣金、管理经纪交易商费、营销补贴费和/或配售代理费。我们、我们的赞助商及其附属公司（包括作为经销商经理的Peachtree PC Investors, LLC）之间存在利益冲突，因为服务协议，包括经销商经理协议，不是独立协议，不会像双方保持正常交易那样对投资者有利。最后，我们的赞助商是Peachtree PC Investors, LLC的间接所有者。因此，Peachtree PC Investors, LLC的运营和管理将受到冲突的影响或影响。Peachtree Hospitality Management、Stonehill和Peachtree PC Investors, LLC均为Peachtree Hotel Group II, LLC的全资子公司。本演示文稿中的一些陈述构成前瞻性陈述。前瞻性陈述涉及预期、信念、预测、估计、未来计划和战略、预期事件或趋势，以及与非历史事实相关的类似表述。本演示文稿中的前瞻性陈述受固有条件约束，并基于许多假设。本演示文稿中的前瞻性陈述涉及风险和不确定性，包括以下陈述：（i）我们计划交易的证券市场的总体波动性；（iii）战略的变化；（iii）资本的可用性、条款和部署；（iv）合格人员的可用性；（v）利率、债务证券市场或整体经济的变化；（vii）违约率上升和/或投资回收率下降；（vii）违约率上升和/或降低投资回收率；（vii）) 增加抵押贷款和其他抵押贷款的预付额，或其他资产支持证券；（viii）政府法规、税率和类似事项的变化；（ix）标准制定机构公认会计原则的变化；（x）抵押贷款支持、资产支持和其他证券交易机会的可用性，（xi）我们业务客户群的变化，（xii）我们行业竞争格局的变化以及（xiii）PHG/StoneHill业务的持续可用性本文以合理的条款描述的资源。前瞻性陈述基于我们的信念、假设和期望，同时考虑到我们目前可用的所有信息。这些信念、假设和期望可能会因许多可能的事件或因素而发生变化，并非所有这些事件或因素都是我们所知道的或在我们的控制范围之内。如果发生变化，此处讨论的工具和业务的表现可能会与我们在前瞻性陈述中表达、预期或设想的表现存在重大差异。
这不是购买任何证券的要约或邀请。只能通过私募备忘录进行发行。
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