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ATLANTA (March 17, 2025) – Peachtree Group (Peachtree), a leading private equity firm, successfully showcased two of its financed films, We Bury the Dead and The Surfer, at the 2025 SXSW Film & TV Festival, further solidifying its presence in the entertainment financing sector.
SXSW, which took place March 7-15 in Austin, Texas, is one of the industry's most influential festivals, bringing together filmmakers, industry leaders and media professionals. The selection of Peachtree-backed films at SXSW 2025 underscores the firm's expanding role in providing senior-secured financing for compelling storytelling.
We Bury the Dead made its World Premiere in the Narrative Spotlight section, telling the story of a woman searching for her missing husband in the aftermath of a military experiment gone wrong—only to make a chilling discovery when the dead begin showing signs of life.
Starring Daisy Ridley, who 'stuns in this beautifully horrific road trip,' and backed by reviews praising its aesthetics—such as, “The film’s visuals highlight this delicate balance, showing how grief can be both painful and profoundly beautiful”—it is sure to be an enormous success.
The Surfer, which had its North American premiere in the Festival Favorite category, follows a man who returns to his childhood beach with his son, only to find him self locked in a tense conflict with a powerful group of locals that pushes him to his breaking point.
Peachtree's involvement in SXSW 2025follows The Surfer’s world premiere at prestigious Cannes Film Festival, which scored a six-minute standing ovation, and cemented the firm’s reputation as a prominent lender in TV and film productions.
"Our increasing activity in film and television financing is a natural extension of our lending capabilities," said Greg Friedman, managing principal and CEO of Peachtree. "The entertainment industry presents unique investment opportunities, and our goal is to provide financing solutions that align with the creative vision of filmmakers while delivering strong returns for our stakeholders."
Peachtree targets productions ranging from $5 million to $50 million, a segment experiencing growing demand for flexible capital solutions.
"By combining capital investment with deep industry expertise, we deliver tailored financial solutions that align with the evolving demands of today's entertainment market," said Joshua Harris, managing partner of Peachtree.
Peachtree continues to expand its film and television portfolio, with roughly 15 projects in development. In add it ionto The Surfer and We Bury the Dead, the firm has financed several high-profile films, including:
· The Fabulous Four with Susan Sarandon and Bette Midler
· Sleeping Dogs with Russell Crowe
As digital transformation accelerates, premium content expands and consumer viewing habits shift, the demand for entertainment financing continues to grow. Peachtree, a fully capitalized lending platform and one-stop shop for entertainment financing and production, offers deep industry expertise—providing creators with the capital and strategic support to bring their projects to life.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
Through the perspective of Mary of Nazareth, the mother of Jesus Christ, this new biblical epic brings to life her story. Directed by D.J. Caruso (known for Disturbia) and Written by Timothy Michael Hayes, the film follows Mary, Joseph, and their newborn son, Jesus, as they escape the relentless chase of King Herod, played by Anthony Hopkins.
Mary will premiere on Netflix later this year. Stay tuned for more information.
