Delana Meyer

SVP, Revenue Generation
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Delana Meyer serves as Senior Vice President of Revenue Generation for Peachtree Group's hospitality management division, leading the sales, revenue and digital marketing teams.

With oversight of a 20-person team, Delana is responsible for promoting Peachtree's portfolio of hotels and driving optimal revenue performance by monitoring market trends, identifying target customer groups, defining service and product quantities and establishing competitive pricing strategies. Her leadership fosters cross-departmental collaboration, ensuring a seamless and effective approach to revenue generation.

With 20 years of experience in hospitality, Delana is a seasoned leader with proven success in digital marketing, multi-brand and multi-property management and analytics. She has a strong track record in market research, product and brand positioning, P&L management and operations.

Before rejoining Peachtree Group—where she previously served as Vice President of Digital Media and Strategy—Delana was Chief Commercial Officer for Blue Water, a company that invests in, develops, and manages RV resorts, campgrounds, hotels and related attractions. She also held senior leadership roles as Vice President of Business Development and Marketing for Zion Heritage, Vice President of Digital Strategy for Crescent Hotels & Resorts, and Corporate Director of E-commerce and Marketing for John Q. Hammons Hotels& Resorts.