피치트리 그룹, 시상식 기간 동안 메리어트 셀렉트 브랜드 어워드에서 여러 차례 수상

애틀랜타 (2024년 7월 2일) — 피치트리 그룹 (이하 “피치트리”) 은 플로리다 주 올랜도에서 열린 올해 메리어트 셀렉트 브랜드 오너 및 프랜차이즈 커넥트 컨퍼런스에서 메리어트 셀렉트 브랜드 (MSB) 어워드를 여러 개 수상했다고 발표했습니다.이 어워드는 탁월한 서비스, 혁신 및 고객 만족에 대한 헌신을 보여준 호텔에 수여됩니다.

Peachtree의 운영 및 호스피탈리티 매니지먼트 담당 수석 부사장인 스티브 맥켄지 (Steve Mackenzie) 는 “이 상은 호텔 직원들이 매일 수행하는 탁월한 업적의 증거입니다.” 라고 말했습니다.“이 호텔들은 고객 만족도와 식음료 만족도에서 꾸준히 뛰어나 타의 추종을 불허하는 서비스의 벤치마크를 세웠으며, Peachtree 가족의 일원이 된 것을 자랑스럽게 생각합니다.또한, 부동산 관리를 저희에게 맡겨주신 파트너들에게도 감사의 마음을 전합니다.파트너의 협력은 이러한 찬사를 받는 데 중요한 역할을 했으며, 이는 우수한 품질을 위한 우리의 공동 노력을 보여줍니다.”

수상자는 다음과 같습니다.

플래티넘 서클

· 스프링힐 스위트 린데일, 텍사스

골드 서클

· 페어필드 인 & 스위트 개즈던, 앨라배마

· 스프링힐 스위트 댈러스 록월, 텍사스

· 타운플레이스 스위트 댈러스 록월, 텍사스

실버 서클

· 코트야드 바이 메리어트 인디애나폴리스 플레인필드, 인디애나

· 스프링힐 스위트 베로비치, 플로리다

F&B 만족도

· 스프링힐 스위트 린데일, 텍사스

운영 및 호스피탈리티 관리 담당 부사장인 Shara Roddan은 “이 상을 수상한 모든 사람은 탁월한 우수성, 강력한 리더십, 고객, 파트너 및 지역 사회에 서비스를 제공하기 위한 끊임없는 헌신을 보여주는 Peachtree의 사명의 본질을 구현합니다”라고 말했습니다.

피치트리 그룹 소개
피치트리 그룹 수직 통합 투자 관리 회사로 상업용 부동산에 기반을 둔 위축된 시장에서 기회를 파악하고 활용하는 것을 전문으로 합니다.오늘날 이 회사는 인수, 개발 및 대출 전반에 걸쳐 수십억 달러의 자본을 관리하고 있으며 투자를 보호, 지원 및 확대하도록 설계된 서비스를 제공합니다.자세한 내용은 다음 사이트를 참조하십시오. www.peachtreegroup.com.

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GlobeSt. selected Greg Friedman as a 2025 Rainmakers in CRE Debt, Equity & Finance

Congratulations to Peachtree Group's Managing Principal & CEO, Greg Friedman, for being selected as a 2025 Rainmaker in CRED Debt, Equity, & Finance by GlobeSt.

GlobeSt - In a challenging era for CRE finance, these men, women, teams and companies have demonstrated exceptional prowess in navigating choppy waters. They managed to steer through a period of elevated interest rates and successfully grappled with falling property valuations, a trend that has made refinancing particularly tricky for many in the sector. Moreover, they have shown an uncanny knack for operating within capital markets that have become increasingly stringent. Their innovative solutions and steadfast leadership have paved the way for new opportunities in what has been an unpredictable market.  

Read More on GlobeSt.

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Schwab Network: Real Estate Value "Mismatch," Better Buying on Horizon

Greg Friedman offers a wide perspective on the real estate market. He uses the 10-year treasury yield as a market indicator but notes inconsistencies in the latest trends compared to real estate.

Greg Friedman offers a wide perspective on the real estate market. He uses the 10-year treasury yield as a market indicator but notes inconsistencies in the latest trends compared to real estate. Greg believes there will be better buying opportunities on the horizon once real estate finds a bottom to build a new foundation. Listen to the full broadcast on Schwab Network.

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2025 CRE Market Forecast: Adapting to Distruption

The commercial real estate industry has entered a transformative period defined by Chaos, Complexity, Complications and Creativity. Peachtree Group CEO Greg Friedman talks about adapting to the disruption.

Header for the insight blog :2025 CRE Market Forecast: Adpating to Disruption"

The commercial real estate industry has entered a transformative period defined by Chaos, Complexity, Complications and Creativity. The interplay of macro-economic pressures, financial challenges and anticipated policy changes from the new administration has created a volatile environment that demands adaptability and strategic thinking from stakeholders.

Headwinds in CRE

The chaos in CRE stems from structural shifts and economic headwinds reshaping the industry. Elevated interest rates have fundamentally altered investment returns, making debt more expensive and refinancing significantly harder. An ongoing "wall of debt maturities," totaling $3.6 trillion over the next 36 months, will force owners to manage or restructure obligations under far less favorable conditions than when loans were originated.

We are at historic levels of debt maturing as we are at the tail end of a wave of CRE loans maturing, many of which originated before 2022, particularly in 2014 and 2015, reflecting the prevalent 10-year loan terms of that period. To put this into context, the average interest rate on CRE loans originated in 2024 was roughly 6.2% versus the 4.3% rate on maturing mortgages—a nearly200-basis-point increase, according to S&P Global.

Meanwhile, the new administration's plans to cut costs and tighten immigration policies introduce uncertainty, complicating operational and labor-related decisions. While the immigration policy discussions may create short-term volatility, its impact on long-term CRE investments is expected to be minimal. These discussions serve as an "eye candy" distraction without substantial consequences for capital deployment or the asset class's attractiveness.

These factors foster a chaotic and volatile environment, disrupting traditional approaches to ownership, transactions and refinancing.

Creativity Key to CRE Challenges

CRE investments are inherently complex, and the current chaotic market magnifies these challenges. Rising debt obligations now exceed asset performance, particularly as rent growth and NOI struggle to keep pace with increasing costs. Market stress varies across sectors, with some assets thriving while others falter under outdated financing terms and reduced liquidity.

The complications stemming from broken capital stacks and operational challenges are expected to peak this year. Higher interest rates and more conservative lending criteria make debt restructuring increasingly tricky. Insurance and heightened compliance costs exacerbate inefficiencies, further straining asset performance.

In this challenging environment, creativity is no longer optional but essential. Owners and investors must adopt innovative strategies to structure deals, recapitalize assets and maintain competitiveness.

Strategies like CPACE financing, which enhances building efficiency while addressing funding gaps, and EB-5 investments, which access foreign capital through immigrant investor programs, offer viable solutions. Preferred equity and mezzanine debt can fill capital stack gaps, while private credit provides customized financing arrangements tailored to asset-specific needs. Creative structuring, such as Delaware Statutory Trusts (DSTs), maximizes tax advantages and enhances cash flow predictability.

Tax Deferred Investing

Tax considerations should also play a vital role in determining your investment strategies. Delaware Statutory Trusts (DSTs) offer appealing solutions for 1031 exchange investors seeking tax deferral and portfolio diversification through high-quality assets.

Opportunity Zones remain one of the most significant tax benefits across the country while furthering the cause of urban redevelopment. These tax-advantaged instrument allows investors to reduce their tax burdens and extract more value from their CRE investments.

The Road Ahead

This year will be a watershed moment for commercial real-estate stakeholders. The erratic nature of the market means that financial tools must be intimately understood, and alternative approaches embraced. Success will come down to adaptability, innovation and a deep understanding of market dynamics. Although the headwinds will be persistent, this environment provides unique opportunities for those who are prepared to embrace the four Cs and help define a creative way forward.

The Peachtree Group team will share their insights into how the market is shaping up and how they plan to adapt their strategies to navigate Chaos, Complexity, Complications and Creativity. Each aims to overcome the headwinds and seize the opportunities presented in this transformative period for the commercial real estate industry.

The Peachtree Group team shares their insights into how the market is shaping up and how they plan to adapt their strategies to navigate Chaos, Complexity, Complications and Creativity. Each aims to overcome the headwinds and seize the opportunities presented in this transformative period for the commercial real estate industry. Read Peachtree's House Views Here.